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PLR means "private label rights". It is also known as white label content, licensed brandable content, or done-for-you content. You can use the PLR content to create courses, workshops, webinars, blog content, social posts, emails, handouts, lead magnets, content upgrades, or physical products.
With PLR content, you get a "non-exclusive license" – which means others also license the same item, just like stock photos.
You can license the content, brand it as your own, and you keep 100% of the profits. No ongoing license fees or royalties. And no attribution necessary.
Licensed content spans multiple industries from digital goods like stock photos and software, to physical goods like toothpaste and technology, to coaching resources like courses, content, and books.
But since you can download it, change it, and brand it as your own, most people don't know whether a product was licensed or not. If it fulfills a need and is useful, your clients happily exchange money for value.
PLR content is different from ghostwritten content because you get a non-exclusive license to the content. That means, just like a stock photo site, others can use the same content.
It's important to note, however, that when you download white label PLR content, you have the right to modify it and make it your own.
That means you can transform the content into another format like audio, video or a printed product. Or you may decide to rewrite it to include your own personal stories, examples, case studies, and commentary.
With just a little tweaking, you are making the PLR content your own, and often unrecognizable from the original!
Just like you can edit a stock photo in hundred different ways, PLR content can also be highly edited and transformed so that it perfectly fits your business.
With ghostwritten content, it is substantially more expensive because you have to hire a researcher, writer, editor, and designer. Plus you hope to find someone reliable and then go back and forth to make sure they do it right. It takes time, patience, and a big budget.
There are several benefits to using PLR content in your business.
PLR content is cost-effective. It is far more affordable to license content compared with hiring a freelancer. It's easily 40-50x cheaper to license content. For example, it costs anywhere from $330 to $495 for a single ebook. But you can get a PLR ebook from PLR.me for under $10.
PLR content saves time. You simply download the content, edit it however you please, and then publish it. You get to market faster. No need to write from scratch. No need to wait for expensive freelancers. It's fast, simple, and incredibly effective.
PLR content keeps you actively publishing. You don't have to worry about generating new ideas every day or week. No more staring at a blank page or furiously brainstorming. You can use content that's already been created and simply tweak it so it gels with your clients. Just look through some of our Content Plans, or explore the new PLR content.
Some people think a drawback of using PLR content is that others use the same material. But using PLR is actually much faster and cheaper than starting from scratch or hiring an expensive freelancer.
You can make it your own, change the format, and sell it or give it away. Sure others are using the content, but it's easier to edit and tweak the content to make it your own, than having to write it all yourself.
Another concern some people have is about duplicate content. In reality, there's a lot of confusion about how duplicate content works.
The truth is, you don't even need to worry about duplicate content.
Every day, thousands of local news organizations license stories from AP or Reuters. They put these stories directly onto their websites and into their broadcasts, without changing a single word. See, licensed content isn't new. It's been a standard tactic used by news organizations for years.
Licensing is what makes it possible for smaller news organizations to get breaking news from around the world. There's no way these organizations could afford to hire thousands of journalists around the world. Instead, they license the stories from AP and Reuters, who have the ability to have journalists positioned around the globe.
Using PLR content allows you to add value to your clients WITHOUT having to write from scratch or pay expensive freelancers.
But what about Google rankings and duplicate content? Will your site get penalized? Nope.
See, here's how the search rankings work. Google doesn't "penalize" duplicate content. Rather, if Google finds two pieces of content that match, they simply work to determine which one was published first and which one is most relevant to the search. Your site won't get removed from Google or anything extreme like that. Google simply selects the content that is most relevant to the search.
And here's the thing. The moment you begin editing and tweaking the content, it's no longer duplicate. The more you edit, the more unique a piece of content becomes and the more valuable it is in Google's eyes.
This is why we encourage people to make the content their own in as many ways as possible. Transform the PLR content from text to audio, video, infographics, and so on. Take the licensed content, which is already professionally written and edited, and make it your own.
The more relevant you make it to your clients, the more relevant it will be in Google search results and the higher it will show up in the rankings.
Not at all. In fact, nearly all brick and mortar stores, such as Walmart and Costco utilize private label products. Great Value and Kirkland products are simply PLR products that have been relabeled and sold by Walmart and Costco. Walmart doesn't actually make Great Value granola bars. Walmart strikes a deal with the best manufacturer, then brands them and sells as their own.
Using PLR content allows you to serve your clients much more effectively. You can get to market significantly faster, create more products, and generate new content that helps you expand your reach and secure new clients.
The reality is that you can't help your clients if you don't have valuable content and products available. And we both know that there's simply not enough time to do it all solo.
PLR content solves this problem by allowing you to constantly give high-value content to your clients.
And one way in PLR.me sets itself apart is in the quality of the PLR content. The unfortunate fact is that many PLR content companies use non-native English speakers to write their content. They also don't make the effort to properly format or design the content that they create. The result is poorly written, poorly designed content that is neither attractive nor professional.
PLR.me, on the other hand, only uses native English writers who have experience in the industry. Plus, every piece of PLR content is professionally edited, formatted, and designed. We've been around for over a decade and have created thousands of done-for-you coaching resources for you, so you don't have to.
If you've ever sat down to create a new piece of content, you know how challenging it can be. First, you need to research it to ensure that it's all factually correct. Depending on the subject, this can take anywhere from 30 minutes to many hours.
Then you need to craft a compelling introduction, followed by a thorough explanation of the topic. Finally, you need a conclusion that brings everything together in a nice, neat manner. When you're staring at a blank screen with that blinking cursor taunting you, you realize that this is no small task.
Finally, you need to format and design it so that it's easy to read and aesthetically pleasing. Unless you're a professional designer, you'll need to hire someone to do this, which requires both time and money.
PLR.me content dramatically simplifies this process. It's so much easier and faster to tweak something that's already thoroughly researched and well-written than to try to to create something new from scratch. No more staring at a blank screen, hoping the words will come to mind.
You can take the high-quality PLR.me content and simply customize it so that it fits your business. Plus, the PLR.me content is already professionally designed, saving you more time and money.
Not all white label PLR content is created equal.
Much of it is poorly researched, written, and formatted, making it extremely difficult to read, let alone sell. It's simply not good quality, to say the least. It's not something you want your name associate with.
So what we recommend is going through this simple checklist before deciding on a PLR provider.
PLR.me has over PLR products as of 2019. With a free PLR.me membership, you get 2 free credits per month. That means you can download up to 2 white label PLR products each month. Explore all PLR products under 2 credits.
If you're like most of our clients, you may have hired a freelancer to write books or articles for you.
It's a great option, but – as you know – there are significant costs.
For example, if you were to hire a writer to create an online course for you, you're looking at easily $5,000 - $8,000 in freelancing costs to create a typical 4 module, 30 lesson course with additional worksheets for each lesson, promotional graphics, Facebook Ads, sales page, lead magnet, email marketing, and more...
But using a PLR course from PLR.me, you can license the entire course package and marketing materials for under $100. No, that's not a misprint. :-)
Not only is it cheaper to use done-for-you PLR courses, but it's also faster, since you can download the PLR courses instantly and get it up for sale within a day or two.
You don't have to spend days or weeks trying to find someone reliable, manage them to make sure they get done, wait weeks or months for them to complete the work, and then go back and forth with revisions and tweaks.
Here's a quick shortcut: Download these ready-made PLR courses now and build out your product line up fast... without writing from scratch or hiring expensive freelancers.
Don't need a course right now? Well if you're looking to hire a freelancer to write an eBook for you, it costs between $330 and $495. And that's just for the writer. Not including editing and design.
And you still need to hire a proofreader and a designer to make it look pretty, so you're easily looking at $600-800+ for a SINGLE ebook.
NOT including the time to hire, explain, manage, and... wait for stuff to get done!
Using done-for-you PLR content, you could skip all that hard work and expensive cost and just download the content and products you need today for as little as $10.
Explore dozens of done-for-you PLR eBooks and expand your product lineup without writing from scratch.
There are many ways you can use the PLR content to generate income for your business. Really, you're only limited by your imagination. Just some of the income generating possibilities include...
The options are nearly endless. Remember you can use the done-for-you PLR content just like any form of content and you can brand it and sell it as your own.
You can white label the content under your own brand, sell it as your own or give it away. You can print it and sell physical copies. No royalties or any extra fees.
The only thing you can't do is let your clients brand it and sell it as their own. Put another way, you cannot transfer the resale or private label rights to others.
It's really not complicated. Whenever you're selling or sharing PLR.me content, just be sure that you're using a non-editable format (PDF, etc.). This ensures that your content stays in the same form you deliver it. You can see the full license terms here.
No, it's not required to rewrite PLR content. However, we recommend that you customize the content so it fits your style, brand, and personality. After all, it's a lot easier to take something that's already written and inject yourself into it.
Hot Tip: If you totally change the format, either by recording a video or audio version, then you obviously don't need to "rewrite" anything.
If you do want to rewrite the content, the good news is that rewriting is really easy. It can be simple as changing the title of an article, tweaking the first couple paragraphs, and adding in one or two of your own personal stories. You can also easily change the book cover of a PLR.me eBook.
Editing and tweaking existing content is so much simpler than trying to create something brand new from scratch. It also costs much less than hiring expensive freelancers, who may not even deliver what you want.
Yes! You can get 2 free download credits per month. No obligation. Just create a free PLR.me account here.
PLR content online is different than physical PLR products. Unlike physical PLR products, like cookies or batteries, which can't be altered or edited before being sold, online PLR content can be used in dozens of different ways.
It can be published on your website, or transformed into a webinar, live video stream, ebook, membership site, audiobook, email, or any other type of web content. You can literally use PLR content to create any type of content that you see online. That's the beauty of digital content. It can be transformed in so many different useful ways.
The best part is that you do not have to create it. No staring at a blank screen. No battling writer's block. No more wondering what to talk about on your next YouTube video.
You simply grab a white label PLR product and then make it your own. Add your own voice, stories, case studies, examples, colors, and branding. Transform it into the format that best serves your clients, whether that's as a blog post, email, audiobook, podcast, or membership site.
Online PLR content is intended to be used in whatever way works best for your business and personality.
Each brandable coaching resource on PLR.me is available for download individually. But you can save 20-30% when you get the PLR courses, PLR eBooks, and other private label products as part of a bundle. Check out the PLR product bundles and save.
PLR.me offers THE largest variety of brandable coaching tools in the industry with over 20 different types of resources across over 60 different topical categories.
We cover categories as diverse as:
These + white label coaching resources give you the flexibility to serve your existing clients and attract new clients without having to write from scratch.
And, of course, you can brand it and sell it as your own. It's done-for-you and royalty free. If you're looking for a simple, straightforward way to open up new revenue streams, it's hard to beat PLR content.
You have the distinct advantage of being able to publish content faster and easier than ever before.
Need a coaching program, online course, webinar training course, or signature training program, but don't have the time to write it all from scratch?
Let us do all the hard work writing, editing, designing, and publishing your high quality online course for you.
A PLR course is a white label product that you can brand and sell as your own without paying any additional fees or royalties.
With these private label rights courses, you can license these PLR courses, sell it as your own, and keep 100% of the sales.
A "Private label license" means you get a non-exclusive license to the course. Just like stock photo sites where others can download the same image, the same applies to PLR.me content.
Private label courses gives you the great advantage of time and speed since you don't have to write from scratch. And when you license the course, you can make it your own by changing the title, branding, style, or even content. You can inject your personality, stories, examples, and voice.
For example, many of our clients have taken the course and recorded a video version, webinar, and so on.
While you do not need to modify the PLR course, we do recommend that you add your own branding, colors, and changing the title or injecting your own stories or examples. But again, it's not required!
We have done-for-you coaching courses on topics such as discovering your life purpose and living an authentic life, overcoming obstacles, building resilience, grit, and mental toughness, weight loss and nutrition, weight loss and exercise, motivation and inspiration and more.
The best part?
These PLR courses optionally come with all the ready-made marketing materials you need to launch and sell your coaching course! Including email sequences, lead magnets, landing pages, sales pages, Facebook ads, graphics, video sales letters, slide deck presentation workshops for each lesson, and more.
Each white label course is organized intuitively into modules and lessons with a quiz for each module and additional resources and handouts for each lesson to reinforce the application of the material.
Can't find a PLR course on your desired topic? Just download a couple PLR eBooks and create your own coaching course. We have a video training showing you how to create your own course using PLR content.
It may seem too good to be true, but a PLR eBook is exactly what it sounds like: a complete eBook ready for you to download, edit, and then sell or giveaway to your clients with your name and brand on it. If you've ever wanted to be a published author on Amazon, this is, by far, the simplest, most cost-effective way to do it.
There are hundreds of eBooks available in the PLR.me Content Library, including books about:
A PLR article is pre-written content that you can license, brand, and post as your own.
With a private label license, you get a non-exclusive license to the PLR article, which means others can download the same article. It's the same concept as stock photo sites where others can download the same image.
The big benefit of PLR articles is that you don't have to write from scratch, but you can easily re-write, tweak, or change the article to suit your audience.
For example, you can easily inject your personality, stories, examples, branding, and commentary. Since you're not writing from scratch, adding your own flair usually takes just a few minutes, instead of spending researching and writing from scratch.
You can use a PLR blog post or article in a number of ways:
There are literally thousands of PLR articles available in the PLR.me Content Library, covering subjects as diverse as:
Using PLR.me articles allows you to publish new materials on a consistent basis without having to sit in front of a blank screen and wonder what you should write about. PLR.me articles completely eliminate writer's block, allowing you to constantly churn out high-value content that your clients will absolutely love.
The more you publish, the more you establish yourself as a thought-leader and influencer in your field. You become known as the go-to person in your industry because you publish new content at such a rapid pace.
You're only limited by your imagination. You can create lead magnets, signature coaching programs, products, webinars, magazines, workshops, podcasts, or blog and social media posts.
And, of course, you can brand it and sell it as your own. It's done-for-you and royalty free.
No need to write from scratch.
No need to hire expensive freelancers.
No need to worry what to post next.
This gives you the distinct advantage to publish content faster and easier than ever before.
If you want some inspiration for how to use PLR content, check out our content inspiration gallery, where you'll see how people have used PLR content to create all manner of materials for their clients.
If you want valuable content marketing training, including step-by-step tutorials on how to get traffic, attract new coaching clients, and create courses using PLR content, check out our content marketing training videos.
Still not sure on how you might use PLR.me content to supercharge your business? We've got an in-depth video library full of step-by-step guides for how you can use PLR.me content in your business.
Lead magnets and content upgrades are a fantastic way to quickly build your email list. By offering something free (such as a checklist or cheat sheet) in exchange for an email address, you can quickly build an email list of highly engaged prospects.
Creating and distributing lead magnets using PLR.me content is very simple.
We have a free content upgrade and lead magnet tutorial showing you exactly how to do this step-by-step.
An email autoresponder sequence is a series of emails that gets sent automatically to your coaching prospects when they sign up for your email list. Instead of writing these emails yourself, you can easily use the white label PLR content to supercharge your email marketing.
To create an email autoresponder sequence, simply download content from the PLR.me Content Library, tweak and edit it to match your voice and brand, and then paste it into your email client. Set the emails to send automatically when someone signs up for your email list.
You can download standalone pieces and create a sequence out of them or use the PLR email sequences we've already created.
To create an e-Newsletter, simply follow the same process. Download the PLR.me content, infuse it with your personality and personal examples, and then load it into your email client. Then send it out as a broadcast email instead of an autoresponder sequence.
A tripwire is a low cost product that's used to "prime" people to purchase higher-ticket items. You can easily create tripwire products with content from the PLR.me Content Library. For example, eBooks, mini coaching booklets, and action planners make great tripwire products, and there are numerous ones available in the library.
Simply download one or more from the library, edit the PLR content to match your brand, tone, and personality, and then sell it on your website or on a landing page.
You can follow the same process for creating low-ticket coaching products. These are inexpensive coaching products that prepare people to purchase more expensive coaching services. Affirmation and challenge books make great low ticket products, as do motivational books. Download the content, edit it to your heart's content, and then sell it on your website or landing page.
PLR.me content makes it incredibly easy to create both blog posts and loads of social media posts.
To create a blog post, simply download one of the thousands of resources from the PLR.me library, edit it so that it reflects your voice, brand, and personality, and then paste it on your blog. You can literally publish a new blog post in 10 minutes or less. PLR content is much faster and easier to get started with since you're not spending hours trying to figure out what to write about and then having to write it all from scratch.
To create text posts for Facebook, Twitter, or LinkedIn, follow the same process. Download a PLR resource and quickly copy and paste the most relevant quotes onto Facebook, linking back to your blog post for the full article. You can even schedule these posts in advance so you don't have to do it manually every day. This frees you up to focus on other important tasks, knowing that your social media feeds will still be active.
To create photo posts for Facebook, Twitter, LinkedIn, Pinterest, or Instagram, simply download some of the thousands of inspirational graphics from the PLR.me Content Library and use our members-only Image Brander tool to add your logo. Then schedule your posts in advance, just like the text-based posts.
To create video posts for Facebook, Twitter, LinkedIn, YouTube, or Slideshare, you're going to use a combination of content from the PLR.me Content Library and our exclusive Auto Slide Deck presentation tool. Auto Slide Deck allows you to simply copy and paste text into the tool and have it automatically transformed into a beautiful slide deck. You can then easily transform these slide decks into videos by recording your screen and your voice at the same time using a tool like ScreenFlow, Camtasia, iMovie, or Screencast-o-matic.
The presentation or video can then be shared on YouTube, Facebook, Twitter, LinkedIn, Slideshare, and just about any other platform.
By using PLR.me content to create social media posts, you can constantly, automatically grow your audience without having to spend hours every day on social media. It's an incredible time-saving tool.
The choice is yours!
Since it is white label, you can edit it, change the title and content, record it using your own voice, brand it using your logo and colors, and sell it as your own.
You can use a white label ebook just like any content or product. For example, you can:
PLR.me content make it incredibly easy for you to publish books on a regular basis. And the more books you publish, the more you establish yourself as an authority in your space.
As you can see, there are literally dozens of ways to use PLR content. By tapping into the massive PLR.me library, you can easily…
Get started with PLR.me content today. Create a free account and get two free credits every single month!
Do you want to get more exposure and attract more clients?
Here’s the thing...
The algorithm for Facebook, Instagram, YouTube and Google… they ALL reward relevance and consistency.
That’s why you see the most successful businesses and personal brands posting all the time.
But how do you know what to post and when?
We put together a content marketing and social media calendar to make your life easy so you can stay relevant.
But it’s not just a calendar with a bunch of holidays and events. You can immediately download the PLR content you need so you can quickly download, brand, and use it as your own.
Explore the content marketing calendars below and – finally! – simplify your content marketing!