The more robust the lead magnet, the greater the results. And if you can create a lead magnet
with huge value, your opt-in conversion rate will be dramatically higher.
Gillian understands this and has combined an ebook, affirmations and reflections, and
inspirational wallpaper graphics into a single lead magnet.
As a result, she is seeing incredible success, using this lead magnet to build her email list to
over 15,000 people. She even gets a 65-70% opt-in rate from solo ads!
What are solo ads?
A Solo Ad is when you pay someone to mail YOUR offer to THEIR email list.
Typically your offer is a free opt-in offer, just like Gillian’s Self-Esteem Booster Kit.
Now this isn’t spamming because the email list is fully opted-in and the list owner sends the
email from them, but promoting you. But instead of paying out affiliate commissions,
you pay a one-time fee.
They’re called “solo” ads because the email is typically sent as a dedicated email – so the
entire email message is just about you and your promotion.
You know how you might hear an ad on the radio where the radio host speaks the ad on behalf of
the advertiser? Solo ads are just like that, but for email.
Solo Ads can be much cheaper, and much more effective than usual
advertising.
Here’s why...
Solo ads target real people who are already on an email list, that means they’ve
expressed interest in learning more about that particular topic... that’s why they’re on your
colleague’s email list to begin with. So you’re actually getting TARGETED
traffic.
PLUS... you scoop up the most active and interested people from your colleague’s list
onto your list. How?
Simple.
You see... your solo ad is sent via email. And if your prospect opens your email, reads
your offer, clicks through to your site, and opts into your list... you now have a
very hot prospect on your list! You skimmed the most valuable cream off the top.
After all, they went through so many hoops just to get to your site and opt-in, they must be
interested in what you have to offer!
That’s why solo ads worked so well for Gillian’s opt-in offer, growing her list of prospects from
zero to 15,000 targeted leads.
You can achieve these results by combining the various ready-made coaching resources from the
PLR.me Content Library.
And you wouldn’t have to worry about running out of material either!
The PLR.me Content Library has over + brandable resources with more content being added
every month.
