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When you have a content marketing plan, you won’t be frantically trying to figure out what to publish on your blog, social media, or email. Using his content and social media calendar, you can piggyback off of the latest current events and holidays and strike a deeper connection with your audience.
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The most successful personal brands and influencers don't wait to get “inspired” before posting content.
Because publishing content at random, irregular intervals isn't effective.
The algorithm rewards relevancy and consistency.
If you want to reap the benefits of greater reach and a community who hangs onto your every word, you need to be consistent.
One of the best ways is to implement a content marketing calendar.
Using a content calendar gives you a practical process to keep your brand in front of your tribe on a consistent basis. “Consistency” is the operating word here.
As the experts at Convince and Convert put it:
Consistency is insanely critical to content success. Yes, amazing new ideas and brilliant sparks of creativity help, but we can't rely on them alone. They're too inconsistent and unreliable. Instead, everyone needs to be on the same page with what content is being created, plus where and when it's being published. It has to be done on a regular, ongoing basis. That is precisely where content calendars come into play.
Here are five reasons you should consider implementing a social media marketing content calendar into your marketing plans:
It's hard to achieve any of these benefits if you're not regularly publishing great content to your audience.
A content marketing calendar makes it easier to publish content on a consistent basis. This helps you attract quality clients and forge stronger relationships with your audience.
Let's make sure we're on the same page in terms of what a content calendar actually is:
A content marketing calendar is a detailed schedule of what you're going to share with your audience. It's based on current events and holidays that your audience has on their mind throughout the year.
Instead of desperately trying to come up with something new to share every day, you follow the calendar. Simple.
Plus, you ensure that you won't miss important events or book big promotions on an important holiday.
PostPlanner puts it well when they say:
An effective content calendar saves you time & energy. It keeps you organized & on track throughout your hectic workday.
Most importantly, it keeps your readers & audience engaged by preventing your content from stagnating – or getting repetitive or overly random.
When you have a content plan, you don't have to struggle each week to figure out what you should share with your tribe.
The first step is to look at the calendar and make a list of upcoming holidays. Are there any holidays that align with your stories, examples, or content?
Look at the week or month ahead and start mapping out your content to the calendar.
Ultimately, it's up to you to determine how far in advance you want to plan. Some people plan a month in advance, while others map out the entire year. Obviously, planning takes more work on the front end, but gives greater rewards on the back end.
In other words... it takes a ton of work to plan out an entire year's worth of content, but once it's organized, you just have to follow the plan.
Planning things further in advance can be especially helpful if you know you're going to be on holiday. You don't have to worry about what you're going to publish because you've already got it on the schedule. Just use the built-in scheduling features of Facebook, your email provider, or WordPress – set it, forget it, and enjoy your vacation!
Of course, the closer you tie your content to the actual calendar, the more successful you'll be. For example, in January your clients are thinking a lot about goals and resolutions. While in June, there's the end of school, graduations and the start of summer. Your content plan should reflect this in some way.
We have compiled content marketing strategies for over 200 holidays and events. Check out this month's content plan here...
“Content” is a broad term that can encompass many different forms.
The ideal marketing mix is to share content in different formats – text, audio, video, graphics, live streams. When you do, you'll attract clients with different preferences or learning styles.
Here are a few types of content you can publish as part of your content marketing plan...
Of course, YouTube is king when it comes to video, but videos are really hot on platforms like Instagram, Facebook, and LinkedIn. We recommend sharing at least 1 video per week.
Blog posts allow you to share in-depth value with your audience. Typically, we recommend publishing at least 1 blog post per week.
Create freebies that you giveaway in exchange for an email address. This could be worksheets, checklists, short reports, a 5-day challenge, journal, or short video training. We recommend publishing 1-2 lead magnets per month.
One of the best ways to engage with your audience is via email. Sure, social media is important, but posting on someone else's platform means you're at the mercy of their rules. If Facebook decides to limit your reach or shut down your account, the audience you spent years building can be gone in an instant.
If you want to stay top of mind with your audience, you need to be sharing consistently on social media. The ideal is to post at least 2-3 times per day if you want to be seen in the news feed of your audience.
Facebook, Instagram, and YouTube live streams are a great way to connect with your tribe. Your tribe will love to ask you questions live and learn from you through this intimate medium. Depending on your comfort level on camera, we recommend hosting anywhere from 1-4 live streams per month.
Webinar presentations are a fantastic way to offer live or recorded training for your clients. Just share your screen to show your presentation slides and you can even share your camera as well. Since these presentations tend to be 30 - 90 minute presentations, doing 1 webinar per month is plenty.
Training courses are a great way to help your clients achieve breakthroughs and discover new concepts. We recommend releasing one course per quarter so you can help your audience learn at a much deeper level. Of course, the more courses you release, the more upsells you will have to diversify your income.
Wait… one course per quarter? Are you crazy!?
Maybe a little! But here's the deal…
If you want to grow a business that doesn't rely on you selling your precious time, then you need to build a product line that both generates passive income and solves a problem for your clients. This is the difference maker between a part-time income, and a full-time multiple-six figure income.
If the thought of creating a course overwhelms you, thankfully we solved that problem with these done-for-you PLR courses. (You're welcome).
Onto some course building tips...
eBooks allow you to share in-depth content and show off your expertise to your audience. We suggest sharing one eBook per month or add several ebooks to a membership site or learning center for your clients.
Presentation slides allow you to share information in a visually appealing format. You can share stats, graphics, quotes, and tips as a PowerPoint presentation or PDF.
Those are just a few ideas on the types of content you can publish as part of your content marketing plan. It's not about doing everything – just do what feels right to you and your brand.
There are a number of tips and tricks to consider when planning and scheduling your content. These strategies will help to maximize the impact of your content marketing.
The more deeply you know and understand your audience, the stronger your content will resonate with them.
Take some time to reflect on who your ideal person is. What are their desires, problems, questions, weaknesses, passions, and joys? What makes them tick? What are their wildest dreams?
Once you know more about your audience, you're able to tailor your content to their hopes, dreams, desires, and problems.
Tip: We put together a free Secret Sauce Workbook that walks you through 11 simple questions to help you identify your ideal person.
It's helpful to mix up the format of the content you give to your audience. One week you might send them a blog post, next week to a video, and the next an audio meditation.
By changing up what you send to your audience, you appeal to different learning styles, as well as people's desire for variety.
When planning out your content calendar, consider how you can share content in a variety of formats.
When adding images to your social posts, blogs, emails, or other marketing materials, make sure you use high-quality photos.
Skip the cheesy 1990s clipart and stick with professional photos that match your brand and style.
No, this won't cost you an arm and a leg. There are a number of places where you can get totally free, ultra high-quality photos.
Here are a few of our favorites:
When posting to social media – Instagram, Twitter, Facebook, and LinkedIn – ensure you add relevant hashtags to your post.
For example, if you're posting an inspirational image about goal setting, you could use the hashtags #goals, #goalsetting or #achievement.
Hashtags allow your content to be discovered by new audiences that are outside your circle. When they see what you have to say about a topic they're interested in, they're more likely to follow you.
If you need help finding relevant hashtags, check out these tools:
Once you've fully mapped out your marketing content calendar, you've already done most of the hard work!
The next step is to measure how your content is received.
Did certain topics resonate more with your audience? Did your tribe respond better to a live stream, video, or text?
When you track what's working (or not working!), you can then double down on the topics or types of content that performed the best.
Plus, you'll gain measurable insights into what your audience actually wants. Ultimately, this means you'll develop new programs, webinars, and training courses that are aligned with your audience's deepest desires… which means it'll convert better!
For example, one of our clients noticed that whenever he posted about parenting on social media, the number of comments and shares skyrocketed. This led him to create an epic parenting program that has become extremely popular with his tribe.
Not sure how to track your social stats? Use a simple spreadsheet to keep tabs on your content's engagement. You can check out Scott Oldford's social media tracking spreadsheet and learn how he uses it.
Now that you know what's involved in creating a content calendar, all you need to do is get started!
Buuuut… it's a TON of work, isn't it?
Well, thankfully we did the heavy lifting for you.
Our team spent hundreds of hours putting together this Ultimate Content Marketing Calendar for coaches and consultants.
We assembled over 200 holidays and fun events with content tips and marketing ideas for each event. It's over 40,000 words of awesomeness! (Phew!)
Plus we added relevant hashtags for each holiday along with links to the popular social networks to see what others are posting using those hashtags.
And we saved the best for last...
We made a comprehensive list of done-for-you PLR content for each holiday that you can download, tweak, and brand as your own. That way you don't have to write from scratch!
PLR stands for "private label rights". It is also known as white label or licensed content.
With PLR content, you get a "non-exclusive license" – which means others also license the same item, just like stock photos.
When you license the content, you can make it your own by editing it, changing the title, adding your own commentary, examples, stories, and more.
The best part?
When you license the content, you can brand it and sell it as your own – and you keep 100% of the profits. No ongoing license fees or royalties. And no attribution necessary.
You can use the PLR content to create social posts, emails, blogs, workshops, webinars, lead magnets, physical products, and more.
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