Do you have a lead magnet to build your email list? A lead magnet is a free giveaway that you have on your website that people get in exchange for their email address.
It’s also known as an opt-in offer.
Offering a freebie allows you to quickly build your email list, so you can connect with your audience on a regular basis via email and offer your products and coaching services.
Why are lead magnets so important for coaching businesses?
98% of website visitors aren’t ready to buy your course or book a session on their first visit. Sounds harsh, but it’s true. Your prospects need to get to know you before they make a commitment.
That’s why every business owner, coach, and health and wellness professional needs a lead magnet. If you don’t have a lead magnet, you’re missing out on potentially thousands of leads added to your email list.
Lead magnets are a low friction, easy way for potential clients to begin a journey with you and become familiar with your methodology. And it’s an easy way to grow your list.
You can give your prospects something of value – like a template, worksheet, checklist, short report, video training, or 5-day challenge – which introduces your prospects into your world so you can continue the conversation via regular emails, videos, and training.
But creating a lead magnet can be time consuming and expensive.
You have to hire a copywriter, hire a graphic designer, and then put it all together into an attractive package.
Rather than spending hundreds of dollars and dozens of hours, Gideon simply took what we provided in the PLR.me Content Library, tweaked it to fit his current business, and then created a powerful lead magnet from it.
With a little bit of marketing money spent on Facebook he can easily get hundreds – even thousands – of new signups to his email list.
It’s one of the quickest, cheapest ways to build a huge email list.