folder Filed in Content Marketing
The Keys to the Publishing Kingdom: 3 Questions You Must Get Right
By Ronnie Nijmeh comment 0 Comments access_time 2 min read

Got this question in my inbox today:

Being pretty new to this, I have kind of a problem really distinguishing what makes content something to be considered quality content.

How does quality content differ from that which is not?

Is there anything that can be instantly identified in that content to better understand that what a good article or such really communicates?

Many thanks!

– Tommy Friman

Great question.

Well “quality” boils down to a few key questions you can ask yourself:

  1. Does the content CAPTIVATE you? Do you actually want to read/watch/listen to it? Does it look professional and is easy to skim read?
  2. Does it POUNCE on your emotions? Do you feel happy, angry, empowered, or any other charged emotions?
  3. Does it INSPIRE action? After consuming the content, do you want to do something? Read more? Buy something?

I can go on and on…
… but those are some key identifiers of quality content.

And you can almost instantly tell quality from garbage based on things like formatting, design, and readability.

That’s why all content goes through several researchers, writers, editors, and designers before it reaches you.

We have very detailed specifications for things like the “voice” of the text, the number of lines in a paragraph, how and when to emphasize text, how to use bullets and numbered lists, and so on.

And that’s why you can grab content, read it aloud, and transform it into audio books, videos, webinars, high ticket products, and so on.

Many (many) of our clients are industry leading professionals… 

…doctors, counsellors, psychiatrists, life coaches, naturopaths, realtors, financial planners, and more.

They trust our content in their practices for a very good reason.

If you aren’t yet a member, it’s time to give us a shot. No risk. All reward.

You can signup for one or both of the self-help and finance memberships. Try it, you’ll love it.

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