[DROPCAPS text=’How can you set yourself apart from other coaches?’ textsize=’50’] You could try to create some sort of elaborate viral video which would be viewed by millions. You could spend thousands of dollars on Facebook ads to get your face in front of thousands of people. You could spend years trying to write the […]
[DROPCAPS text=’Want to know my biggest PET PEEVE with other “gooroos” online?’ textsize=’60’] They sell short-lived traffic and sales tactics. Loopholes. Cheats. Hacks. Push-button “solutions”. Why? Because it’s enticing. And enticing sells… even if it doesn’t work! How many “big” opportunities are we pitched on a daily basis that seem incredible, but are all sizzle […]
Got this question in my inbox today: Being pretty new to this, I have kind of a problem really distinguishing what makes content something to be considered quality content. How does quality content differ from that which is not? Is there anything that can be instantly identified in that content to better understand that what a good article or […]
[DROPCAPS text=’Last week I talked about the TRUE key distinguishing factor online Content.’ textsize=’65’] It ain’t whiz bang tactics or gizmos that get people to love you and buy from you. It’s your content and the personality that delivers that content. I used the example of TV. You don’t watch TV because of the ads. […]
[DROPCAPS text=’Yesterday I talked about the importance of having a CONTENT PLAN.’ textsize=’65’] I talked about how EVERYTHING boils down to content… whether you’re an info marketer, coach, speaker, blogger, or entrepreneur. Content is at the core of: Opt-in offers Products Blog posts Videos Workshops and teleseminars Email auto responders Social sharing Your biz is […]
It’s the New Year… so it’s time to decide on your content plan for the year! You DO have a content plan right? Because marketing online isn’t just about twiddling thumbs on Twitter or poking people on Facebook. Nuh-uh. That’s gotten you nowhere fast, right? Real marketing online is all about marketing with content… …and using content […]
I got this free pass to this “mixed-martial arts” MMA gym so I went yesterday. I’ve never really been into MMA at all… I guess it’s not my thing to watch two men beat the snot out of each other. To each their own. But anyhow… I gave the gym a try yesterday. I joined […]
Yesterday, I told you that in order to get massive exposure and make more sales (or build a monster email list of prospects) you need LOTS of content… quality content. NOT just for your website, but for every stage of the process, from articles pointing back to your site, to list building reports, to emails, to premium […]
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