[DROPCAPS text=’What comes to mind when you think about getting more clients for your coaching business?’ textsize=’65’] Cold calling? Sending out flyers? Hanging up posters at the gym? Joining a bunch of Facebook groups in hopes of connecting with the right person? Putting an ad in the phone book (do people still use phone books?) […]
[DROPCAPS text=’Last week I talked about the TRUE key distinguishing factor online Content.’ textsize=’65’] It ain’t whiz bang tactics or gizmos that get people to love you and buy from you. It’s your content and the personality that delivers that content. I used the example of TV. You don’t watch TV because of the ads. […]
[DROPCAPS text=’Yesterday I talked about the importance of having a CONTENT PLAN.’ textsize=’65’] I talked about how EVERYTHING boils down to content… whether you’re an info marketer, coach, speaker, blogger, or entrepreneur. Content is at the core of: Opt-in offers Products Blog posts Videos Workshops and teleseminars Email auto responders Social sharing Your biz is […]
It’s the New Year… so it’s time to decide on your content plan for the year! You DO have a content plan right? Because marketing online isn’t just about twiddling thumbs on Twitter or poking people on Facebook. Nuh-uh. That’s gotten you nowhere fast, right? Real marketing online is all about marketing with content… …and using content […]
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