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De-Mystifying Product Creation: The Customer Support Excuse
By Ronnie Nijmeh comment 8 Comments access_time 2 min read

Product creation is EASY.

Convert anything you say, write, or do into a digestible format and you have a product. Done.

Well, there’s more to it than that… but I’ll leave that for another blog post. 🙂

Right now, I want to help you get over one of the biggest, yet most ridiculous excuses when it comes to product creation.

Customer Support.

“I don’t want to deal with customer support! Booo. Hiss. Humph.”

Yes… the thought of dealing with customers is paralyzing enough to cause smart online business owners to freeze their product aspirations. Sound familiar?

That is what I like to call a little bout of “excusitis.” The scientific definition of excusitis is: the use of silly, nonsensical, or inane excuses to prevent real action from occurring. And I see it far too frequently from far too many of my clients.

I have the remedy, and it’s simple, watch my fun video below:

Here’s the easy reference video summary:

  1. Stop hiding in your little box. Be accessible and available and you’ll be more likely to steal online business from your inaccessible and unavailable competitors.
  2. It’s your DUTY to give your prospects and customers a great experience. If you can’t do it, someone else will.
  3. If you get emails from customers, be thankful that you have prospects and customers interested in your stuff. You’re not entitled to anything.
  4. Provide a good quality product or service and you probably won’t get many support questions (unless you’re in a highly technical or software niche).
  5. Cut & paste or compile all responses to customers into FAQ pages, email auto-responders, or a Q&A video. Easy peasy.
  6. Once you get sufficient volume, you can always outsource customer support and it’s a whole lot easier when you have your templates, FAQs, and tutorial videos.
  7. No more lazy excuses!

Of course, you can use my PLR content to create products quickly since the heavy lifting is done for you. Plus I have my free 101 Ways to Use PLR guide to get the ideas flowing!

Now that you know what you know, you can’t hide behind this excuse anymore. It’s empowering now, ain’t it? 🙂

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