One of my members asked:
“I’m interested in creating a website that offers inspirational and personal development content. I have been thinking about this for quite some time, but I am not quite sure about the steps I need to make it happen.
I don’t currently have a website and I’m limited by finances so I definitely want to make this site successful. I would also like to draw up a business plan to show my wife so she can see that something like this can be successful. Are there any directions you can point me in to make this happen?”
Carl, I think you’re on the right path and I understand the need to draw up a winning business plan for your wife, especially in the economy we’re in. Dreams and plans are great, but action and implementation is even better.
The biggest suggestion I have for you is to really know what you want. Figure out your hyper-specific targeted niche, do lots of competitive and keyword research, then offer something valuable that no one else can match.
As you know, the personal development market is HUGE. And yes, there’s a lot of competition, but it’s also a billion-dollar market. The focus isn’t to get a slice of the billion-dollar pie at the expense of someone else, that’s the scarcity-mindset at its worst. Instead, aim for an abundance-mindset so you can share in the prosperity. After all, the market is big enough for everyone to succeed, especially if you have the proven product and marketing techniques at your disposal.
I’ll use PLR.me as an example. Of course, PLR isn’t a new concept and there are literally thousands of other PLR vendors out there.
There’s the cheap n’ free market that’s known for its junk-quality. There’s the status-quo market full of PLR content that doesn’t really rock the boat, then there’s the high-flyers who offer something that no one else can because of some secret competitive edge.
If you were to compare PLR.me to the others, we’ve got articles and affirmations in a variety of formats (txt, rtf, pdf), wallpapers graphics, and professionally designed worksheets and checklists. Then there’s the unmatched bonuses like the website analysis review and the monthly mastermind calls. This is unique to us.
Now relate this back to you and your business…
- What is it that you can offer that no one else can? What’s unique about your products or services?
- What makes your life and business experiences worthy of attention? How can you differentiate yourself from the has-beens and wannabees in the market?
- How can you position yourself as the go-to guy? Why are you the expert?
Reflect on this, then draw up your plan. Forget about creating a 50 page document. Words won’t get you anywhere without action. Create a targeted niche. A single page mind-map would do, just as long as the plan is rock-solid and you focus on timely implementation.
To your success,
P.S. Any personal development ‘guru’ must have an authority site loaded with great quality PLR content, articles, books, seminars, and coaching programs. Grab some ready-to-go, professionally designed materials and build your reputation quickly.