DescriptionThis is part 2 of 4 in our special video series on how to transform a PLR article.
Missed Part 1? Catch it here...
In this video, Richard shows how he took a done-for-you article about "motivation" from PLR.me... and used it in his English coaching business.
(Yes, a totally unrelated niche!)
And you can do the same.
In this free training video, you're going to discover:
Watch The Other Videos In This Series:
- Part 1: You Can Do All This With Just One PLR Article?
- Part 2: How To Rewrite a PLR Article (this video)
- Part 3: How to Turn a PLR Article Into a Video
- Part 4: How to Turn a PLR Article Into a Meditative Audio
- 00:00 - Introduction
- 00:37 - 2 Common Questions
- 02:00 - The Rewriting Process
- 02:33 - Who is Your Target Market?
- 02:50 - Pain Points and Challenges
- 03:26 - Finding the Hook
- 03:58 - The Prep Work
- 06:00 - How to Re-Write the Article
- 07:19 - Formatting the Document
Why would you start from scratch when it's so simple to use PLR.me content?
Hey, there, it's Richard Butler here,
director of education at PLR.me.
One question I hear a lot is how do I change the content?
So it's not the same as somebody else's content, or sometimes the question is,
I don't know what to do with your content. Now.
I love the honesty of that last question.
And it is something that many people either ask or are afraid to
ask. So in this video,
I'm going to show you how to take the content and transform it into something
unique, using a very simple process. Now, before we get into the video,
if this is your first time here, well welcome.
It's great to see you make sure that you click that subscribe button and click
the notification bell.
So that you're the first to know about our free training videos. You know,
sometimes I think articles never really fulfill their full potential.
I mean, these little guys have so much to give,
but many people just think of them as a simple blog post or an article,
and they can be so much more and you'll see how in this and other
let me tell you what I decided to do to show that any article could be used by
nearly any niche. And in so many ways,
I decided to look for something a little bit different than what my niche would
normally use. Oh, what's my niche. Well, it's English language mentoring.
It's just one of my niches. And I looked into the plr.me resource library.
I found this article talk 10 motivational affirmations. I mean, this will work,
grow rate with my personal development coaching clients,
but could it be possible to actually use this with my English mentoring clients?
I mean, like they're all executives and managers and not into woo stuff. Well,
challenge accept it.
Now let's move over to the computer and I'm gonna show you the process that I
use. So here we are at the computer.
And the first thing I do it was I opened up the original document
from plr.me and you'll see its top 10 motivational affirmations.
And it is very much a self-help document,
but I wanted to change this into something that my audience of English
mentoring students would actually appreciate.
I would actually help them cuz obviously that's important.
I wanna make sure that I help them in their journey to speak more confidently.
the first thing I wanted to make sure is that I had a good definition of who my
market were. You know, I knew that from having taught in this market for many,
that these were people who had reached like a plateau in their English learning
and they didn't know how to go the next level because well they had certain pain
So then I wanted to identify what the pain points were for these students.
And, and what exactly were they struggling with?
I then read through the article to get a very good feel for the article to know
what it was about, to know the language that was being used.
And one of the things that I, that I realize and as, um,
somebody who has largely second language is that sometimes we lack confidence
when we speak because we have this like voice in our head that is so ly telling
us that we're not going to speak correctly or we're gonna make a mistake or are
just gonna mess up in general. So reading through the article a second time,
I looked at the first sentence and I went, boom,
that's exactly what I need. Let's have a look,
are your negative internal dialogues,
keeping you from doing the things that you want to do.
BA that is just what is happening to a lot of my students.
They're not feeling confident in moving to the next level of speaking out at
maybe going to a job interview because they just don't have the confidence.
So how could this article help them? Well,
I went over and I started to write up some headings that I thought were
important. So before I actually started writing,
I took the original article title. Then I made three headings,
target market challenges and new article titles.
So let me show you what I came up with.
So I filled in the details and my target market,
Spanish speakers who have a B one to C one level language,
but struggle with confidence.
So let means that they're upper intermediate to advanced students.
And what are the challenges? Well,
a lack of confidence in speaking native happens to me in Spanish,
never remembering the right structures are tenses happens to me in Spanish.
I talk about something that I did in the future.
And people look at me translating from Spanish to English.
This is huge issue that when you become fluent in the language and you think in
the language and you don't translate.
And I love the challenge that they had was afraid to take a chance.
So I knew my target market.
I knew the challenges now I wanted to make this article not sound
a little bit. Woo, woo <laugh>. I love self development and I love woo stuff,
but you know, as much as I do that,
sometimes depending on the market that you're dealing with,
you have to slightly change the content so that it doesn't sound too. Woo. Woo.
It seems to be the phrase of the video.
So the new article titles I came up with,
these had to be catchy and people in 10 phrases that will change how you speak
English, 10 simple phrases that will improve your English,
become more confident in English with these 10 phrases,
10 phrases to be a more confident English speaker. And I couldn't think of a,
a fifth one here. So let me get rid of that bullet point.
So the idea here was it was not 10 affirmations to make you
a better English speaker. No, no, no. It was 10 phrases are gonna help you.
So I dunno what these phrases are as a, as a reader,
but I'm quite intrigued now. I decided I would rewrite the article.
So I went back to the original article. I have it here, I read it again.
And then I wrote from the heart I wrote from my experiences.
So the article looks nothing like the original, but all the ideas are there.
Okay. Now remember the more you write from the heart,
the better and PL at me is there to help you just write faster
and give you the ideas to get you going.
So this is the article that I wrote and I decided to go with the title 10
phrases that will change how you speak English.
That is gonna catch my attention because I'm thinking, well,
what are these 10 phrases?
So I wrote out the article and then I added a little bit of bolding. Okay.
I know the struggles. You don't mind making mistakes, a few bullet of points.
Um, a few headings here. Okay.
Now then I started to introduce about positive affirmations.
And then I said, these are the 10 affirmations that you're gonna use.
I'm comfortable speaking English. I may not have a native accent,
but I speak clearly. Let's just go back and look at the affirmations. Well,
they are completely different. Well,
this is the beauty of the PLR at me content that I was able to use it,
to spark my imagination and to get the creative juices flowing.
So then I thought, well, why not make this a little bit more personal?
And I'll put a picture in on myself, but I still wasn't happy.
So I went in and I decided let's make this into two columns.
So this is really easy to and remember actually,
well remember now I forgot to tell you, I'm just using Google docs here.
I'm not using any special, um, programs. I'm not using word.
I'm not using pages, which of course I could,
but I'm just using Google docs, which is free. So I went to format,
I went to columns and I said, put this into two columns.
So now it looks a lot more interesting. Now it looks like upper article. Can I,
can I say that?
And the last thing that I did down here was I put in a call to action.
Okay. Now that you've read this now that you know how to fill a little bit more
confident, why not go and test your level.
This is a lead generation to tool because they must register their name and
email address. So what was the purpose of the article to educate,
but also as a lead generation tool, if I'm honest with you,
the whole process probably took about 45 minutes from reading the article, uh,
coming up with my ideas,
writing from the heart and then doing a little bit of formatting.
But if I had to write this whole article from scratch without the help of PLR.me
it probably would've taken me days or in fact I probably would never have done it.
So you see how you can take the article and change it completely now.
Um, I forgot one very important thing if you're enjoying this video and you've
watched it to this point, but then I think you should give us a, like,
you should subscribe to the channel and you should ask any questions you may
have below that. Uh, I will, of course answer for you. So in the next video,
I'm gonna show you how I took this article and actually made a video about it.
Sounds interesting. Right? All right. See, in the next video.