As you may know by now, I’m getting married next year and it’s been a whirlwind of planning and organizing for the big day.
Over the last couple months, we’ve also been house shopping and trying to decide where to lay down our roots.
Unlike most areas around the globe, here in Toronto the real estate market is HOT and prices are staggering.
Well we’ve found a place… and after a tense 7 hour face-to-face negotiation, my fiance Melissa and I bought our first home this week.
As exciting as this is, we’re nervous because our dream home is currently an “artist’s rendering…”
I.e. it’s not built yet. Just dirt and rocks.
We’re starting from scratch and literally digging a hole in the ground.
Lemme tell you… it’s stressful!
There’s too many decisions to be made, too many unknowns, and a ton of work ahead.
This got me thinking: Building a house is a lot like building a business.
It all starts with an idea of what you want…
… then you get the plans, cash, and deals in place.
… then you lay the foundation and build one brick at a time.
… you put blood, sweat and tears to make your dream a reality.
… then months (or even years) later, your masterpiece is ready (…and you hope that it brings in more value than trouble.)
Now imagine building a house from scratch – by yourself. Zero guidance. Zero help.
Imagine pouring the concrete, nailing the wood, laying the bricks, and installing the pipes, all by yourself.
Sounds crazy, doesn’t it?
It’s overwhelming and a LOT of work for one person. And there’s no guarantee that it’ll turn out the way you’d hoped. After all, you can’t possibly be an expert in all the trades.
So why do we do this when we’re building a business? Why do we try to be the jack of all trades, but the master of none?
Well, there are many reasons, some valid and some stupid. (Don’t worry, I’ve been there and done that!)
But ask yourself… what’s easier:
1. Putting shovel to dirt and starting from scratch with no assurances of success and no starting point.
2. Decorating, furnishing, and tweaking your dream home, already built and ready to move in.
It’s a DUH answer.
Having a starting point is not only easier, but smarter.
That’s what PLR content does for your business.
- The foundation is set.
- The shell is done for you.
- The products are ready to brand as your own.
You just need to add your name, logo, and tweak as you see fit.
That’s far easier.
So let the experts create the ready-to-sell products for you so you can do what you’re called to do and bring in the cash for your family.
Here’s my challenge for today:
Focus on what you do best,
not what you *think* you should be doing.
To your success,
P.S. On September 15th, I’m releasing a done-for-you PLR content pack with 5 ready-to-sell products. It’s called the Abundance Stimulus Pack and you’ll get everything you need:
- Audio books
- Sales letters
- ‘Cut and paste’ email auto-responders
- Custom WordPress websites, ready-to-upload.
You haven’t seen anything like it. Keep your eyes peeled, it’ll be available for an extremely limited time.