Description
We are into the last two weeks of November, which means the holiday madness is starting to build up!People are gearing up for the Holidays and have their wallets open and ready for Black Friday!
In this video we give you some great ideas for content to engage your audience and build your authority.
November content marketing calendar.
19 - 30 – HOLIDAYS AND EVENTS
In this video, Richard goes through the upcoming holidays in November, including:
NOVEMBER 19TH - INTERNATIONAL MEN’S DAY
- How To Be A Great Male Role Model - 2:04
- Stuck In A Rut - Top 8 Strategies For Getting More Out Of Your Life Weekly Checklist - 2:23
NOVEMBER 21ST - USE LESS STUFF DAY
NOVEMBER 28TH - THANKSGIVING DAY
NOVEMBER 29TH - BLACK FRIDAY
NOVEMBER 30TH - SMALL BUSINESS SATURDAY
- Green Money Tip Of The Month - Buy Produce Locally - 8:23
- Income Boost Blueprint - Make Money At The Farmers Market - 8:42
Automated Transcription
0:00
Hey guys, it's Richard Butler here and are you ready for the biggest event of the year?
0:05
No, it's not me doing a river dance on video.
0:08
That will not happen.
0:09
No matter how many likes we get, no matter how many comments we get, I'm talking about the last two weeks of November.
0:19
We're getting ready for the holidays and you know what that means?
0:23
That means people are opening up their wallets and they want to buy stuff.
0:26
Did you know that six point $2 billion was spent online last year, 6.2
0:33
billion.
0:34
Now that's a lot of Moola.
0:36
So how can you get some of this money because your customers are out there.
0:39
They have their wallets open credit cards in hand and they want to buy.
0:43
If you give them the right offer, they will buy from you and we've got that sorted for you as well.
0:48
Just keep watching because I'm going to reveal all, I'm Richard Butler, director of education here at PLR.me
0:58
And if this is the first video of what welcome, make sure that you click on the subscribe button and that little bell icon to be notified of all of our trainings each and every month we publish a content calendar telling you what holidays are coming up in that month.
1:12
And we also provide you links to download the done for you content that we provide in our membership site.
1:18
Not only do we do this every single month you get a video starring me.
1:24
That's a bonus where I'll actually walk you through the holidays, make recommendations, and give you some marketing tips as well.
1:31
So now you will never be stuck for content ideas and you'll never have to write a word again.
1:36
In this video, I'm going to talk about four major holidays.
1:40
That is international men's day use less stuffed day, Thanksgiving day and black Friday.
1:46
Of course on small business, Saturday, November 19th is a day to celebrate and recognize the contribution that man have made to our society.
1:56
And one of the contributions that many men have made is to be role models.
2:00
So today you can share this great resource called how to be a great male role model.
2:05
So you could start the conversation with your tribe talking about a male role model who made a significant impact in your life and then ask them for their own stories.
2:15
Now, while man tried to be great role models, sometimes they can get stuck in a rut.
2:20
So why not share this resource top eight strategies for getting more out of your life.
2:25
Many men find that once they hit their mid forties or even earlier, they may start to have that midlife crisis.
2:32
Now where are the keys to my karate?
2:34
No, I'm only joking.
2:35
I didn't buy a Ferrari yet.
2:37
I actually bought a top of the range full of bicycle, an electric scooter, and that is as far as my midlife crisis went.
2:44
But midlife crisis is a serious topic and a serious issue that you can begin to discuss on this particular day.
2:50
Now before we go any further, let me tell you about our bundles.
2:53
So each day you will have a number of resources that we provide for you and we've actually bundled these resources together and you can download them in one zip file at a discounted credit price.
3:03
Or you can say from 20 up to 25% are more by downloading the bundle rather than downloading all of the items individually.
3:11
November 21st is used less stuff day.
3:14
I don't know about you, but I like to think I'm a collector of memories.
3:18
My wife on the other hand calls me a hoarder who's right, my wife of course.
3:22
And yes, I probably do have too much stuff.
3:24
It is true that we use too much stuff and coming up to the holidays, this is a huge problem.
3:30
We buy more food, we buy more presence.
3:32
We don't really need to be honest.
3:34
So as a coach you could talk to parents to discuss this with their families.
3:38
So one resource you could share today is hand simple habits that will enhance your life because by using less stuff and having less stuff, we actually have less stress and we all need less stress in our lives.
3:50
So think about simplifying.
3:51
So what you could do is you could publish to these tips on Facebook, lead people to your website, and then have a free webinar discussing the other eight tips.
4:00
Now you could also decide to use our next resource 15 hacks to simplify your life.
4:04
And this could become a group coaching call where you hope people simplify their life.
4:08
So let me talk about Thanksgiving day and black Friday together because you know, Thanksgiving date is such an important day and we should be giving thanks and be grateful for what we have rather than thinking about what we don't have, which can happen to a lot of people.
4:22
And this of course ties nicely in with our previous holiday of useless stuff day.
4:27
Now, today is a day to be with a family to give thanks to be grateful.
4:31
Sometimes we don't really realize what we're grateful for.
4:34
Honestly, we have so many things to be grateful for, but sometimes we forget.
4:38
So today what you could do is you could run a special offer and we'll talk more about special offer on black Friday promotions, but you could run a special offer on our gratitude journal.
4:48
It's a beautiful PDF journal that people can download.
4:50
I'm filling the PDF or they can print it off and what they can do is they can go through this journal and realize how great their life is by giving thanks.
4:59
You could sell this journal for $10 $20 $30 and it would make an ideal gift for somebody today, Thanksgiving day or a post Thanksgiving day gift as well.
5:09
No.
5:09
What about actually giving the journal away to say thank you to your most loyal clients?
5:16
It's another idea and we'll come back to that in just one second.
5:19
Now I wanted to focus in on black Friday.
5:22
You see I'm black Friday.
5:23
Your clients have their wallets open credit cards in hand and they want to spend money.
5:28
If you can put a good offer in front of them, they're probably going to buy from you.
5:31
Come here in a second.
5:32
I just want to tell you something and I'll have to keep it a little bit hushed, but we got our top copywriter to write a whole black Friday email sequence for you.
5:41
Now this sequence, as I mentioned, was written by our top in house copywriter and you can copy it and make it your own in order to promote your black Friday offer.
5:51
Let's talk about the money.
5:52
billion was spent online.
5:54
That is serious money and this is your opportunity to get some of that money.
5:58
So what could you do?
5:59
Because you might say, Richard, I don't know what to do.
6:01
Well, for 72 hours you could discount one of your products.
6:04
Maybe it's a membership site that you have or maybe it is personal coaching.
6:09
No, a lot of people say, well, I don't want to discount something like personal coaching.
6:13
So what you could do is you could actually offer bonuses.
6:16
All you need to do is go to PLR.me
6:18
Search for our reports and our eBooks and pile on the bonuses.
6:23
So on your sales page, you just say as a special black Friday promotion for the next 72 hours you are going to be getting this, this and this as an extra and that will entice people or you could even reduce your price and add in a handful of bonuses.
6:38
There really is no excuse.
6:39
Now what if you don't like the commercialism of black Friday, you could do an anti black Friday campaign where you actually give away some of your resources for free just to say thank you and today regardless of what you do, we have a great resource of how to control impulse shopping because I actually experienced my first black Friday about four years ago when I went to visit my sister in New York and there is that impulse to buy because you know there's so many offers.
7:05
Buy two, get one half price, get the other one for free, and they throw in a pan.
7:09
And there were so many crazy things that you say I have to buy, but you could do a video or a live on Facebook saying, hold on, let's control our spending and then give something free to your tribe.
7:19
They will absolutely love you.
7:20
So the choice is yours.
7:21
But remember to check out the email sequence that we have done for you as well.
7:26
I don't want to say it too loud because I don't want the competitors to find it just between us.
7:30
Okay, so it's in the description.
7:35
Saturday, the 30th of November is small business.
7:39
Take a day to encourage people to shop locally.
7:41
Now, you may be a small business yourself or you may work with small businesses.
7:45
So today we want to encourage people if you're going to spend money, well spend it locally because yes, we spend a lot of money in the big department stores and in the big supermarkets, but maybe we can get better value locally.
7:56
Now, this again ties in with useless stuff day that you could go to your farmer's market and buy just what you need so that you're not wasting projects.
8:05
So again, you'd see, I always come back to the idea of tying all these holidays together so that you can have continuity during the month.
8:10
So we have this resource, green money tip of the month by produce locally.
8:14
Know, speaking of this, maybe you have some entrepreneurs in your tribe and you could say to them, well, why not try and bring your skill or whatever you produce, be it cakes or paintings to your local farmer's market and make some money?
8:28
So why not share this resource income boost blueprint, make money at the farmer's market with your tribe and get them started on their journey to having a side income.
8:39
Now, speaking of journeys, unfortunately our journey here in this video has come to an end and well be ready because December's coming up.
8:47
I'm going to do some wacky stuff.
8:48
So make sure that you subscribe.
8:50
Now, if you're not already a member of PLR.me
8:53
It's free.
8:53
Yes, absolutely free.
8:55
No credit card required.
8:56
All you need to do is go to PLR.me
9:05
SHOW MORE
I'll talk to you in the next video.
Related videos
Related videos
Get ready-made PLR content.
Get 2 free credits every month.