DescriptionWant some ideas to promote your coaching or consulting business this August?
In this video, Richard focused on many content marketing ideas for both parenting coaches and executive coaches...
...and of course, you can easily tweak these tips for your own business, too!
📅 Check out the August 2021 Content Marketing Calendar
- 00:00 Introduction
- 00:12 August Content Theme Is...
- 01:08 August Content Calendar
- 01:47 August 1 - Sisters’ Day
- 02:56 August 11 - Son and Daughter Day
- 04:21 August 15 - Relaxation Day
- 06:14 August 26 - National Dog Appreciation Day
- 08:21 Get Two Free Credits
August 2021 Content Marketing Plan - Holidays and Events
Here are the holidays we covered this month and the links mentioned
AUGUST 1: SISTERS’ DAY
AUGUST 11: SON AND DAUGHTER DAY
AUGUST 15: RELAXATION DAY
AUGUST 26: NATIONAL DOG APPRECIATION DAY
You won't lack ideas nor content. After watching this PLR.me
we're going to look at the theme of families and parenting and how coaches in
those areas could use our selected holidays to engage their audience.
But hold on,
I'm also going to show you how an executive coach can use the same holidays too,
and hopefully get your creative juices flowing to see how you can use them with
your tribe. I am, of course, Richard Butler, director of all things,
Irish and education here at Pete Hort taught me. Well,
if you've never watched one of our videos, shame on you.
I'm just joking. No, you can see I'm just joking. No, no, seriously. I am.
I don't go. Come back, come back, come back.
Well how's you can see I'm a bit of a joker,
so be ready for the weird and the wonderful in this video. Okay. Anyway,
back to regular programming here, a PLR.me
We provide white label content for coaches, teachers, mentors, counselors,
and those working in the self-help industry each and every month we publish a
content calendar video,
which helps you align different holidays and content to your business.
And I take you through selected holidays,
but there's a lot more holidays than just the ones I show you.
So check out the description for the link to the August calendar and links to
all of the holidays and resources that I mentioned. And of course,
if you have any questions, just leave a comment below.
Okay, let's get the harder.
It is. I've chosen this month. Our August 1st sister's day,
August 11th, son and daughter day, August 15th,
relaxation day, August 26th, national dog appreciation day,
August 1st is sister's day. And as a parenting coach or relationship coach,
you could talk about the bond that sisters have,
but also the struggles that can occur. Sisters can be so close yet.
They can fight so much and there can be so much rivalry,
so much to learn as well. So today's resource family matters.
Dealing with sibling rivalry is so much more than a simple worksheet.
Let's take a look inside this actual document.
Now what you could do is easily repurpose this content as an executive
coach to show that rivalry can exist even in the closest of
colleagues and how to deal with it with a little bit of tweaking,
you could change this into team matters.
How to deal with top salespeople rivalry. Are you an HR coach?
How to deal with rivalry between recruiters as if that never happens nine
years in the recruiting industry. I can tell you, wow. Anyway,
follow the same question to answer format,
and you have an amazing resource that you can brand and give away.
And don't forget that all important call to action,
to book a call with you or buy one of your digital products.
The call to action is always essential. Okay? Let's move on.
August 11th is son and daughter day.
Today is a day to cherish our children.
No matter if you have a son or a daughter or both, we can cherish them both.
There shouldn't be any favorites, but no matter what hatred children are,
you can use today to either reach back out to your kids.
If they've left home or as a parenting coach, you can help parents who, well,
maybe they need some guidance and help this resource positive parenting
Workbook is an ideal resource to give away as a lead magnet.
It gives you some great tips, but does not provide all the answers thus,
allowing you to again, have a call to action,
which encourages people to buy the full ebook which we have in our library as
well. So again,
the call to action is the big focus with any resource that you have so that
people know what to do next.
Now remember that the idea of the lead magnet is to get people to purchase from
you. So by providing some information,
you create the need within them to find out more, but you're right.
How could any other coach use this day to promote their services?
It's a really good question. Wow. As an executive coach,
you can show your audience that a good team should be like a family and all
families have to get along. Those,
you could rework this guide into a fun document that you could use
with your executive clients. I mean, it's okay to have fun, right?
Even with executives. So start thinking about that a little bit.
August 15th is relaxation, day relaxation.
It's what life is all about, right? I mean, why do we work? Work so hard?
Why do we grind so much? Oh, I hate that word. Actually. I love it.
We probably grind so hard because we want to ensure that we can live a good
life. Now to me, a good life is a life where you can relax, but you know,
people find it so hard to relax because they're so tense.
And as a parenting coach,
you can talk about how parents need to ensure that they are laxed as if they
They can transmit stress to their children and their partner and everyone else,
this results in more tension, which causes stress, which causes tension,
which well, you know where all of this is going right now.
I want to make sure you are relaxed before I talk about our next resource.
So sit down, have a cup of your favorite beverage because wait for it.
I really think today you could record a relaxing audio using one of our
affirmations. For example, this one,
I know how to relax and release anxiety. Now you see,
we can get so wound up that we just get stressed.
When we think about relaxing. So even the thought of relaxing,
it makes you more stressed. I hope you're still relaxed.
As I tell you about how to use this resource, cue, relaxation, voice,
take the affirmation, open up a program like audacity,
which allows you to record your voice over an audio track,
upload the fresh insight, meditative audio,
and then hit record and read the audio of the music.
Take your time on assure your voice sounds relaxing. Now,
if you're not feeling up to this, well,
then get somebody else five or to record it for you.
See there's a solution to everything.
So now do I need to tell you how you might use this as an executive coach?
Of course, you already know that there are plenty of stressed out executive.
So right now, what other ways could you relax?
August 26th is national dog appreciation day.
I'm sorry. I couldn't resist in. Yes. I'm not a singer. Maybe a joke,
but not a singer. Okay.
So you could easily tie in the previous holiday with today,
national dog appreciation day.
Many people would say that dogs are very therapeutic and they help them relax.
You see a connection there. See how connected one holiday to another.
So today you're going to talk about how your tribe and their family can relax by
having a pet in this case, dog.
And you could record a fun video using this article, our pets,
good for your health, maybe doing a report from a dog shelter,
or if you have a big yard invite some clients over with their dogs as an
executive coach, you could suggest that your client,
or if you work with a company, have a bring your dog to work day and again,
use the same resource to tell your audience,
the importance of animals in their life and in their workplace.
This can be a very rewarding and fun day. That one you could organize.
Well rewarding, a firm bar, the poop,
make sure you're factoring the poop cleaning just in case now. Hmm.
How do I make a witty transition here from poop to the next thing I want to talk
about? Uh, well I wanted to let toilet, get it, tell you that.
I know. I know it's, it's, it's a crappy joke. Of course, what I,
what I just showed you here is a small selection of holidays that are available
in August. There's so many more this month and every month,
the idea though is to get your creative juices flowing.
And to think that any book is more than an ebook and an article is more than an
I'm not either of the resources could be used to create a webinar or an audio
or an actual course.
So always think beyond what you're seeing on these videos. Now,
before we go a few important things and you should always do this when you watch
any YouTube video that you like. So subscribe to the channel,
like the video and leave any comments below questions,
praise from me, whatever it may be loving my singing, et cetera. Secondly,
if you are not yet a member of plr.me, well,
we give you two free credits per month,
and there's no need to put in a credit card. Just your name and email.
That's all we need.
And we will give you those two free credits each and every month.
So you can try selection of our content and see how great it is. Oh,
and one more thing. Did I forget to mention it?
Don't forget to like and subscribe to the channel. Wow. That's it.
that's August over and done with where we're nearly at Christmas time,
I'm going to have to start getting my, uh, Santa sweaters out and, uh,
make sure I buy some new ones. I always do a spectacle at Christmas. Okay.
So that's the end of the video. I thought these two videos might be of interest.
I'll talk to you.