Description
Want to stay top of mind with your tribe so you're the first person they think of when they need help?There's a simple, yet proven way to stay "sticky" in your client's minds.
In this video, Richard breaks down 6 MUST-DO'S to grow your business with content.
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Automated Transcription
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These six things will help you stay top of mind with your coach.
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Hey, it's Richard Butler here. Director of education and Zaniness here at PLR.me
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Now, there's probably no need to state the obvious,
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but I'm going to do it anyway. Content is king, but you know what?
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Creating content can be tough, but not when you have plr.me by your side.
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But consistency is also the key to grow your audience and reach way back
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then. In the nineties, when I started up a web design course in Ireland,
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I taught my students content was king. Sure.
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There are tricks or loop holes you could use to rank higher,
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but at the end of the day, good content always wins out. It was true.
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Then it's true. Now let's be clear though.
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Search engine optimization is important, but don't over-focus on this.
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Why?
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Because people make the mistake of focusing on writing for search engines rather
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than for that audience. So here's tip number one, write for your audience,
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but hold on, who is your audience? Now? I hear coaches, Tommy.
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I serve people who need motivation, but.
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This is not good enough. I'm sorry.
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You need to niche down within your audience. There are different age groups,
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different traumas. They're at different stages of their life.
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When you niche down, you say,
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I work with middle-aged executive men between the ages of 45 and
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50, who has spent the last 20 years in a corporate job. They dislike.
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I need a little nudge to move out of their comfort zone.
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They are facing the following challenges, lack of motivation,
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regret their need for more out of life.
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Right now you have a great starting point for content. Oh,
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here's tip number two. What is the purpose of the content?
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This is really important because every piece of content you publish must have a
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purpose. What are you talking about? Well, you see, you can inspire people.
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You can educate people. You can entertain, you can persuade,
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or you could sell very few people buy from you without having experienced your
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content, your knowledge and your expertise. That's why an important,
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popular content position is to know why you are publishing and the,
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and resolved you want to achieve.
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This helps you understand how you're doing to in this example,
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the purpose will be to get people, to sign up for the success brain course,
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tip three, decide on the medium. Here's a huge mistake that many people make.
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They try me on every medium possible Twitter, Instagram, LinkedIn,
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but this could set yourself up for failure. Why?
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Because there's too many things to do.
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It's hard to maintain your presence and be engaging on all platforms at once.
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Not only that, but your audience may not be on all of the platforms.
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So you're wasting your time.
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That's why you should do some research and then decide which mediums you want to
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target. This is also going to help you decide what you should publish. Oh,
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and by the way, if you've not yet done.
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So make sure that you subscribe and click that notification bell now onto tip
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number. What should you publish?
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What you publish the pants on the platform and your niche. For example,
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if I'm targeting middle-aged executives,
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LinkedIn may be the best medium to target,
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but I have to be careful because if I write a post and ask the following
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question, are you demotivated by our job?
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May not get many responses. I mean,
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you don't want your boss to see that you answered yes to that.
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So I might decide to write something that is more positive or share a
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motivational quote and ask for engagement.
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What do you think are five keys to better motivation?
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I might then follow up with a short video about how to stay motivated.
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This is something you would need to think and think it really well because the
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wrong message on the right medium could be disastrous. Tip number five,
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define the process and the amount of content needed. So earlier on,
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I decided that I wanted to sell the success brain course that we have here at
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pure Lord at me, this is the end result.
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And we want to publish content to attract people to this course. Remember,
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many people will not even know that they need this course.
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That's why you need to start. You agitate the problem.
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A little lack of motivation. Now next,
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look back at the mediums and ask what is the best type of content for this
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medium on LinkedIn?
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You might decide to publish an image like one of the ones that is being shown on
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screen, and you can get a direct link to it in the actual description.
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And then you could follow this up with an article. You might ask,
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consider a video. Then again,
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when will people be able to listen to the video if they're in the office.
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So I might need to create a video and ensure it has subtitles in case people
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can't turn up the volume, you see the message and the right media.
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Now your video script can easily be created from an article. Remember,
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you may need to bring people along the path of not knowing what they don't know
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to realize that you have some interesting info to converting them into a buyer.
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Popular research would indicate that people need seven or so touch points before
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they feel they are ready to buy. Think about the last time you bought something,
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did you buy right away?
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Why did you inform yourself about the product or service?
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You probably informed yourself quite a lot.
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So make sure you have enough content to help people become educated about your
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topic. However,
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what you publish will depend greatly on the medium you are using and tip number
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six, to find timelines and expectations. Do you remember Batman?
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They used to always say, see you next time. Same bat time, same bat. Oh.
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[Inaudible].
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What to expect. But what are you doing with your audience?
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Remember we talked about search engines earlier,
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but one signal that you can give them to show that you're an authority is to
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publish on a regular basis.
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And then the search engines see that you are consistent.
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It's so much better than uploading 100 articles and they're not posting anything
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for a year. Be consistent once a week, twice a week.
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Think about a streaming service such as Netflix.
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You keep going back because every week they publish new content.
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I remember waiting patiently for the Mandalorian,
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going back each week to see if the episode had been released. And you know,
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when people keep coming back to your website,
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you solidify your brand further and you got more opportunities to sell to them.
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But what about the tech I need, I hear you. And it's a great question,
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but let's not get caught up in that just yet.
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The most important step is to decide on your audience, on your objective,
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on your medium, on the content,
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on the amount of content and aren't the timelines. Any questions? Well,
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if you do have any questions,
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just let me know below and I'd be delighted to answer them. Oh.
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And remember to subscribe to our channel also to make sure that you give us a
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like, and also what if you need it? I think just reach out. We're here for you.
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All right. I'll talk to you in the next one.
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