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  • October 2023
CONTENT MARKETING PLAN FOR COACHES

The Ultimate October 2023 Content Marketing & Social Media Calendar

Read the "Ultimate Guide to Planning Your Content Marketing Calendar"

Ultimate Content Marketing Plan
Ultimate Content Marketing Plan
OVERVIEW
  • October 2023 Content Plan
    • Coping with Stress
    • Fall is in Full Swing
    • Quick Summary
  • October 1 - October 7
    • International Day of Older Persons
    • World Vegetarian Day
    • International Coffee Day
    • International Day of Non-Violence
    • Child Health Day
    • World Teachers' Day
    • World Smile Day
  • October 8 - October 14
    • Curious Events Day
    • World Mental Health Day
    • It's My Party Day
  • October 15 - October 21
    • National Clean Out Your Virtual Desktop Day
    • World Food Day
    • Boss's Day
    • Dictionary Day
  • October 22 - October 31
    • Internet Day
    • Halloween
  • Monthly Content Plans

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October 2023 Content Plan

There's a crispness to the air. The summer flowers are out of bloom and the leaves are changing.

This is nature's signal to us – a signal that there are less than 90 days to go in the year. We're down to the final quarter. It's time to hunker down and get going!

Your clients have under 12 weeks to complete their yearly goals. Are they on track? How can you help them make that final push?

Content about goal achievement, productivity, motivation, grit, and perseverance is really timely this month.

Coping with Stress

The peace of summer is long gone and the busyness of life has fully taken over. This shift can make for a hectic and stressful time for many.

Since it's the fourth quarter of the year, the pressure begins to mount with year-end projects and school activities in full swing.

It's a good time to help your audience mentally prepare for the final frenzy. Publish content focused on finishing the year strong, avoiding overwhelm, and getting things done.

You can also help your clients re-discover the calm in the midst of chaos. Share content that helps your clients re-center their mind and body, manage their stress, and grow in resilience.

Fall is in Full Swing

Autumn is a beautiful time of year to go outside with the kids.

Encourage your clients to go out and embrace nature and enjoy some fun fall activities with the kids.

Head over to the pumpkin patch, go apple picking, or bake some pies and tarts with friends and family.

Discover other holidays and fun events in October below. We've also put together several done-for-you PLR products that you can instantly download and brand as your own.

Quick Summary

  • The home stretch. Help your clients achieve their big yearly goals by helping them make a strong final push in the last three months. Share content about grit, perseverance, and motivation.
  • Calm over chaos. The pressure and busyness of the final 12 weeks can cause extra stress on the mind and body. Help your clients re-center their mind and body with helpful tips and tricks.
  • Fall fun. Encourage your clients to recharge by going out and enjoying the crisp autumn weather with family and friends.

Oct 1
United Nations observance

International Day of Older Persons

#internationaldayofolderpersons
  • Facebook
  • Twitter
#UNIDOP
  • Facebook
  • Twitter
October 1 is International Day of Older Persons, a day to recognize their contribution to our communities and offer support for their needs.

Some members of your audience may be senior citizens. Others have older family members that they love and wish to help. You can engage with them by offering tips on ageing, elder safety, finances, or even dating information for seniors.

Appreciating their elder family members for their wisdom, experience, and knowledge of family history is also a topic of interest.

In the spirit of this holiday, post a helpful article about the concerns of older people on your blog or Facebook page.

Record a fable or other short story showing the value and wisdom of seniors. Include your own comments or reflection questions as well. Post this recording on your blog or Facebook page.

Whichever topic you decide on, you'll find plenty of ready-made content related to this holiday below...

Oct 1
Worldwide observance

World Vegetarian Day

#worldvegetarianday
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#VegetarianDay
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#HappyVegetarianDay
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  • Twitter
October 1 is World Vegetarian Day.

This is a day for people all over the world to learn about and recognize the wholesome benefits of eating vegetables and living a healthy lifestyle.

Celebrate this holiday by eating a big salad. As you eat it, reflect on the wonderful nutrients that you're giving your body. Notice the various flavors. Realize that your body craves these nutrients and needs them for optimum performance.

You can also connect with your audience on this holiday over vegetables. Challenge them to go without meat for a couple of days. Encourage them to add more vegetables to their diet.

Let them know that vegetarianism isn't all salads and tofu! There's a whole world of flavors and textures that they can enjoy. Post a recipe for a good vegetable dish on your Facebook or Instagram page.

Check out these resources below for excellent content you can use for World Vegetarian Day...

Oct 1
Fun

International Coffee Day

#internationalcoffeeday
  • Facebook
  • Twitter
October 1 is International Coffee Day, a day to relax while we enjoy our morning cup of coffee - before the hectic routine of the rest of our day takes hold.

Today, you can connect with your audience over coffee. You can reflect with them about the joys of coffee - but have they taken it too far? Has one cup in the morning turned into multiple cups each day? Could they be addicted to caffeine? If so, they could be putting their health, clarity of mind, and sleep at risk.

This holiday would be a great day to launch a special report about breaking a caffeine addiction or stopping any habit that doesn't support them.

Check out these PLR resources below for ready-made content that would be perfect for this holiday...

Oct 2
United Nations observance

International Day of Non-Violence

#internationaldayofnonviolence
  • Facebook
  • Twitter
#IDNV
  • Facebook
  • Twitter
October 2 is International Day of Non-Violence.

Today is a day to promote peace - in ourselves, our communities, and the world.

You can connect with your audience today by talking about how peace starts with each individual. Having a peaceful life, being able to successfully manage negative emotions like anger, and using peaceful communication skills all help to support peace.

This holiday would be a great day to go on Facebook live and share a peaceful meditation with calming music in the background.

Introduce a product that promotes peace in their lives, such as one on anger management or controlling their emotions.

Look below to find great PLR content for these projects and more for this International Day of Non-violence...

Oct 2
Observance

Child Health Day

#childhealthday
  • Facebook
  • Twitter
#NationalChildHealthDay
  • Facebook
  • Twitter
The first Monday of October is Child Health Day, a day to promote healthy habits for our children - both in mind and body.

You can celebrate this holiday by connecting with the parents, teachers, grandparents, aunts, uncles, and others in your audience who work with children.

Send an email to your list to share this holiday with them and give them some tips for starting healthy habits for their kids.

This would also be a great email to introduce a parenting product geared toward helping them make a healthy, happy home for their children.

Consider these resources below for ready-made content for your Child Health Day projects..

Oct 5
United Nations observance

World Teachers' Day

#worldteachersday
  • Facebook
  • Twitter
#TeachersDay
  • Facebook
  • Twitter
October 5 is World Teachers' Day, a day to celebrate teachers and their important role in our society.

Teachers come in all shapes, sizes, and venues. They aren't only found in traditional schools. Parents are important teachers for their children. As a coach, you too are a valuable teacher for your audience.

This holiday also gives you an opportunity to talk about the importance of learning new things throughout your life.

Share an inspirational graphic on your blog, Facebook page, or Instagram page about teachers or learning. Add an affirmation or informative article related to your topic.

Consider these resources below for some great PLR content to use in your projects for World Teachers" Day...

Oct 6
Fun

World Smile Day

#worldsmileday
  • Facebook
  • Twitter
World Smile Day is the first Friday in October. We celebrate this holiday by helping to make others happy. Smiling at friends and strangers, doing random acts of kindness, and sharing joy are all activities to enjoy today.

Of course, it's easier to make others happy when we're happy as well!

Today is a great day to connect with your best customers by sending them a surprise card to show your appreciation. If they're local, you can show up at their office with a box of donuts!

This holiday would also be perfect timing for launching a product about happiness. Everyone seeks happiness. Help bring happiness to your audience with tips to help them find it.

These resources below will help make you happy as well as you'll find ready-made content perfect for your World Smile Day projects...

Oct 9
Fun

Curious Events Day

#curiouseventsday
  • Facebook
  • Twitter
#nationalcuriouseventsday
  • Facebook
  • Twitter
October 9 is Curious Events Day, a day to wonder about the mysteries of life.

You can easily put a self-development spin on this holiday and connect with your audience by talking about a range of closely related topics, such as:


  • Curiosity

  • Welcoming, rather than fearing, the unknown or what the future may hold

  • Opening your mind to change



A pleasant surprise can be a curious event! Surprise your customers on this holiday with a freebie - no strings attached.

Look through these resources below for some ready-made Curious Events Day content...

Oct 10
United Nations observance

World Mental Health Day

#worldmentalhealthday
  • Facebook
  • Twitter
#MentalHealthDay
  • Facebook
  • Twitter
#MentalHealthAwarenessDay
  • Facebook
  • Twitter
#MHDay
  • Facebook
  • Twitter
October 10 is World Mental Health Day, a day to promote and raise awareness for the importance of our mental health.

This holiday gives you a great opportunity to launch a helpful product on mental health, such as:


  • Stress

  • Depression

  • General mental health



Host a webinar to introduce your product. A resource like "10 Tips for Enhancing Your Emotional and Mental Health" would provide you with some fast content for your webinar.

Advertise your webinar with an inspirational graphic on your Facebook page.

You can find these PLR resources and more below to put together a great product for World Mental Health Day...

Oct 11
Fun

It's My Party Day

#itsmypartyday
  • Facebook
  • Twitter
#NationalItsMyPartyDay
  • Facebook
  • Twitter
October 11 is It’s My Party Day, a day to celebrate anything with a party!

In the spirit of this holiday, why not throw a party for your tribe? Or, have an open house day at your office and invite clients to stop by throughout the day. You can connect with them socially as well as for business matters.

It's things like this that enable you to forge a deeper relationship with your audience and bring more sales, since people tend to buy from those they know, like, and trust.

Other related topics also spring to mind as a way to bring this holiday to your coaching clients:


  • Developing social skills

  • How to party responsibly

  • For the parents: slumber parties for kids

  • Help for introverts to be more extroverted



Check out these brandable resources below for ready-made content you can use on this holiday...

Oct 16
Fun

National Clean Out Your Virtual Desktop Day

#NationalCleanYourVirtualDesktopDay
  • Facebook
  • Twitter
#CleanYourVirtualDesktopDay
  • Facebook
  • Twitter
The third Monday of October is National Clean Out Your Virtual Desktop Day.

As a coach, you can connect with your audience on this holiday by talking about clutter. Clutter doesn't affect only your desktop, but also your mind and your life in general. Clutter wastes your time and causes undue stress.

Today would be a perfect day to launch a product about decluttering. Post an inspirational graphic about decluttering on your blog, Instagram page, or Facebook page, along with an informational article that introduces your product.

Check out these resources for instant content you can use in your Clean Out Your Virtual Desktop Day projects...

Oct 16
United Nations observance

World Food Day

#worldfoodday
  • Facebook
  • Twitter
#zerohunger
  • Facebook
  • Twitter
October 16 is World Food Day.

You can celebrate this holiday with your audience by talking on your Facebook page about food: nutrition, healthy eating habits, buying whole foods at farmer's markets, and more.

Post an informative article or meditative reflection about food.

For a fun and educational project, get your readers involved in the celebration with a healthy food recipe contest. Have them list their favorite healthy foods in the comments, along with how to prepare them.

You can give prizes throughout the day to those who participate.

Check out these resources below for plenty of ready-made content for your World Food Day celebration...

Oct 16
Observance

Boss's Day

#NationalBossDay
  • Facebook
  • Twitter
#BossDay
  • Facebook
  • Twitter
October 16, or the closest workday, is Boss’s Day, a day to appreciate your boss.

Congratulate the bosses on your list for their fine efforts!

As a coach, this holiday is a great day to launch a product on developing or refining your client's leadership skills.

Take them to the next level:


  • Provide an eBook full of actionable tips they can start using today.

  • Or, put the tips into video lessons.

  • Include a worksheet to help them relate the material to their own life.

  • Include affirmations and inspirational graphics to help them reinforce the leadership qualities they want to develop.



Check out these brandable resources below for plenty of ready-made content for your Boss's Day projects...

Oct 16
Fun

Dictionary Day

#dictionaryday
  • Facebook
  • Twitter
#nationaldictionaryday
  • Facebook
  • Twitter
October 16 is Dictionary Day.

To connect with your audience on this holiday, why not have a celebration of words on your Facebook page? Post a list of kind, encouraging, motivational, or inspirational words. Invite your readers to participate with additional words to add to the list.

It's also great timing today to launch a product on effective communication, the art of persuasion, or how to give a speech.

Even learning a new language or body language are closely related topics that fit in with the spirit of this holiday.

You'll find plenty of brandable, ready-made content that you can use for your Dictionary Day projects below...

Oct 29
Fun

Internet Day

#internetday
  • Facebook
  • Twitter
#InternationalInternetDay
  • Facebook
  • Twitter
October 29 is Internet Day, a day to celebrate the internet and the impact this technology has on our world today.

Speaking of technology, you can relate this holiday to your audience in many ways:


  • In the dating and relationships niche, you can post an article about romance in this digital age.

  • In the parenting niche, share some guidance about screen time for kids. Make an audio version of "The Busy Squirrel Fable" or read it on Facebook Live.

  • As wonderful as technology is, it can also be a cause for stress. Send out an email to your list with tips to relieve technology-caused stress. Include a free download for a calming affirmation that helps them deal with the stress of technology.



Whatever your digital-inspired topic may be, you'll find the PLR content you need to put together a quick project for this holiday below...

Oct 31
Observance

Halloween

#Halloween
  • Facebook
  • Twitter
October 31 is Halloween, a day of fun, parties, costumes, and trick-or-treating.

Depending on your coaching specialty, you can connect with your audience on this holiday with several related, timely topics, such as:


  • How to recover from a candy hangover

  • Partying responsibly

  • Chaperoning your teen's Halloween party or your child's slumber party

  • Save money on Halloween costumes

  • Make money on Halloween by planning parties or with a cotton candy business

  • Healthy snacks for Halloween



In the spirit of the holiday, snap a picture showing you in your Halloween costume. Post it on your Facebook page and invite others to join the fun with their own Halloween pictures.

Look through these resources for some fun, ready-made content for your Halloween projects...

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