The Trust Factor:

5 ways to make your health and wellness business more believable, credible and trustworthy in a sea of skeptical customers and growing competition

There's a giant elephant in the room...

So I'd better address it immediately.

If you're struggling to win new clients...

And you're tired of business running in the slow lane...

The fact is, you can create the best ads...

The best website...

The best coaching brochure...

...but still fall flat and get ignored by your clients.

Why?

Because your potential clients are becoming overly distracted by endless advertising.

In London, a recent study by the Guardian newspaper revealed that the average commuter is now exposed to a shocking 3,500 messages per day.

Worse still…

… this study showed that 99% of these ads had no impact.

Not only is advertising falling on deaf ears, but people are busier than ever.

A recent study expressed this perfectly, revealing that 68% of people only click the first 3 search engine results...

Another sign that people are just too busy to research all their options.

But it’s not all bad news.

What if you could cut through the noise, win people’s attention and prove you're trustworthy and better than all your competitors?

Good news...

…you can.

In fact, there are 5 ways to stand out from the competition and win more customers...

...whether you're running TV ads, radio ads or simply blogging for business.

Ready?

Let’s go…

#1 Admit your flaws before showing off your strengths

Who would you trust...

The over-confident consultant that says "everything will be fine", while dismissing your questions and concerns...

Or the consultant that admits that there will be some real challenges, but promises to work through them with you.

How about the chiropractor who says, “I can’t cure every type of headache, but I can fix any type of back problem…”

Admitting your flaws instantly makes you more believable...

And when you're transparent, it addresses the inbuilt skepticism your clients already have rattling around the heads before they hire you.

#2 Turn people away who aren’t ready for your products

Playing “hard to get” isn’t just a courting tactic. When you become choosy about the people you do business with, you automatically become more desirable to potential customers too.

But there’s a more important benefit to you.

It helps you weed out potential problem customers, and ensure that you’re only giving your help and products to people who need it the most. That’s a good feeling.

#3 Give your controversial, but honest opinion

Far too many people are tempted to stay in the "safe zone" and, as a result, disappear in the sea of mediocrity.

Having a strong opinion may alienate potential customers but, at the same time, it'll attract more loyal fans who feel more connected to you, and willing to let their guards down and do business with you too.

Think: Donald Trump, Howard Stern, Rush Limbaugh, Bill O'Reilly.

controversial-personalities

#4 Tell your true story of struggle and triumph

Stories are powerful and, for a brief moment in time, help suspend people’s disbelief just enough to get past the huge barrier of skepticism that stops them from doing business with you.

Stories also help you connect with your potential customers and create a sense of affinity.

Your potential clients eventually tell themselves, "Hey, you're actually a lot like me. I had the same experience. Your product or service is probably just what I'm looking for after all…"

The ideal format to tell your story is a face-to-face video. But audio or text is fine, too.

#5 Regularly publish useful tips and tactics

Nothing builds a picture of authority and trust more than your expertise.

When you're in the market for a landscaper, do you go with the guy who puts out a small Yellow Pages ad with a single page website that only lists his prices and contact details…

... or do you hire the guy who regularly publishes articles, blog posts, webinars, podcasts and  community newsletters about protecting lawns, preserving the environment and designing landscapes that are durable, cost effective and resource friendly?

Don’t just tell people you’re an expert. Show them, too.

So there you have it...

5 ways to overcome skepticism, cut through the noise and win the trust of your potential customers in today’s fiercely competitive world.

And after over 14 years of running a six figure coaching business...

Going from debt and obscurity to being featured in national and local news outlets across Canada and the US...

Media Appearances

I've discovered that positioning yourself as an authority is the key to survival in any business, particularly when you're being paid for your personal skills or knowledge.

The question is…

… do you have authority?

And would you even know how to measure it?

And if so, have you ever wondered how your “authority” level stacks up against your peers and your competition?

Well now you can see for yourself, right here:

Test Your Authority Score...

I've developed a brand new tool that automatically calculates your real-time "authority score” and quickly tells you how you stack up against your competitors and peers.

Based on your answers to a few simple questions, you’ll discover what is holding you back from growing your coaching business...

And you'll get practical recommendations on how to boost your authority score and start winning more clients, customers and sales in 30 days or less.

Go here and take the free quiz now...