Product Creator Pro<\/a>, your case studies will look very professional and trustworthy.<\/p>\nA good case study needs to show:<\/strong><\/p>\n\n- The original pain, problem, or barrier that needs to be overcome (i.e. losing weight)<\/li>\n
- What solutions were tested before, and how they failed to work or failed to have a lasting solution. (i.e. “I tried 10 diets and nothing worked. My weight would rebound…”)<\/li>\n
- The new, ideal solution (i.e. the affiliate product or your own product)<\/li>\n
- Healthy dose of skepticism (“I didn’t think it was going to work, especially after trying and failing 10 times before”)<\/li>\n
- The end result and how it was achieved<\/li>\n
- Proof of the end result (visual before\/afters, screenshots, etc.)<\/li>\n
- Call to Action (link to the offer)<\/li>\n
- Any bonuses\/specials if they purchase through you, explaining the terms of the bonus and how to get it<\/li>\n<\/ol>\n
3. Transparent reviews & demos <\/strong>via video screencasts.<\/h2>\nThanks to: Wyteria Jacobo!<\/em><\/p>\nThe key with this is to be completely transparent and honest.\u00a0You can’t talk about the pros without mentioning at least\u00a0some cons.<\/p>\n
And these reviews, demos, and walkthroughs need to\u00a0have the best interests in mind for your customers\u00a0(otherwise, they’ll never trust you again!)<\/p>\n
Here’s a quick Affiliate Video Review Formula:<\/strong><\/p>\n\n- Actually USE the product before reviewing it.<\/li>\n
- Explain what it is, what it does, and the expected end result.<\/li>\n
- Explain who it’s for, who it’s NOT for, and why.<\/li>\n
- Discuss the pros AND cons.<\/li>\n
- Show a visual walkthrough of the download area or the product in action. People need to “see” to believe.<\/li>\n
- If you’ve used the product to achieve some successful end result, SHOW proof! (i.e. before\/after pictures, positive feedback, financial proof, etc.).<\/li>\n
- Summarize (easily scannable bulleted list summary).<\/li>\n
- Offer any bonuses\/specials if they purchase through you.<\/li>\n
- Explain the terms of the bonus and how to get it.<\/li>\n
- Call to Action: If it’s a video, put the link on the screen and in the video description. If it’s a podcast, try to shorten links so they are easy to say (and spell)<\/li>\n<\/ol>\n
4. Run an accountability group for buyers <\/strong>– so your customers will work WITH your group implementing the product or program.<\/h2>\nThanks to: Joel Brown!<\/em><\/p>\nI LOVE this! Smart, smart, smart.<\/em><\/p>\nPeople don’t do this enough, but it’s got a double positive effect.<\/p>\n
Firstly, it encourages people to want to buy from YOU because they’ll feel taken care of and motivated to succeed.<\/p>\n
Secondly, it encourages YOU to implement the product or program.<\/strong><\/p>\nWe all know that a weight loss program done alone is a LOT harder than done in a group… same goes for any type of learning or lifestyle change.<\/p>\n
Setting up an accountability group can be done really simply:<\/strong><\/p>\n\n- Create a Skype group and all all buyers to that group so they can interact<\/li>\n
- Hold weekly “check-in” workshops or Q&A workshops via webinars or teleseminars<\/li>\n
- Send out daily emails or post daily blog posts on a members-only email list or private blog<\/li>\n
- Run daily or weekly challenges and require buyers to submit their progress to you or the group<\/li>\n<\/ol>\n
This is a SIMPLE bonus that encourages action and implementation. You look like a leader (and you are!), and you build a rabid fan base.<\/p>\n
So how does this affiliate marketing, pre-selling, and adding value work in a practical sense?<\/p>\n
Well…<\/p>\n
\n- If you’re selling visualization software as an affiliate, you create resources, tools, training, videos, and guides that PRE-SELL the importance and need for visualization.
\n<\/strong><\/li>\n- Or if you’re trying to sell a hypnosis training course, you write a report, record a video, or hold a workshop that educates people about the benefits<\/strong> and ease of hypnosis.<\/li>\n<\/ul>\n
Simple when it’s broken down, right?<\/p>\n
This is something you can do… and it’s a LOT easier than you think. So stop THINKING and start DOING.<\/p>\n
Pick ONE thing from the above and DO it!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Yesterday, I told you about the two key pillars of\u00a0success as an online business owner: 1. MASTERING YOUR MIND. \u00a0 \u00a0 – Start thinking that you CAN (and will) 2. MAKING A COMMITMENT. \u00a0 \u00a0 – Commit to doing LITTLE things regularly. Then I asked: “How can you ADD VALUE to the buying experience?” …And […]<\/p>\n","protected":false},"author":1,"featured_media":16967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[381],"tags":[],"class_list":["post-11474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"_links":{"self":[{"href":"https:\/\/www.plr.me\/blog\/wp-json\/wp\/v2\/posts\/11474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.plr.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.plr.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.plr.me\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.plr.me\/blog\/wp-json\/wp\/v2\/comments?post=11474"}],"version-history":[{"count":1,"href":"https:\/\/www.plr.me\/blog\/wp-json\/wp\/v2\/posts\/11474\/revisions"}],"predecessor-version":[{"id":18716,"href":"https:\/\/www.plr.me\/blog\/wp-json\/wp\/v2\/posts\/11474\/revisions\/18716"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.plr.me\/blog\/wp-json\/wp\/v2\/media\/16967"}],"wp:attachment":[{"href":"https:\/\/www.plr.me\/blog\/wp-json\/wp\/v2\/media?parent=11474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.plr.me\/blog\/wp-json\/wp\/v2\/categories?post=11474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.plr.me\/blog\/wp-json\/wp\/v2\/tags?post=11474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}