{"id":11240,"date":"2012-03-01T11:24:48","date_gmt":"2012-03-01T16:24:48","guid":{"rendered":"http:\/\/www.plr.me\/?p=11240"},"modified":"2025-12-16T14:57:37","modified_gmt":"2025-12-16T22:57:37","slug":"zero-cost-marketing-strategy-media-attention","status":"publish","type":"post","link":"https:\/\/www.plr.me\/blog\/zero-cost-marketing-strategy-media-attention\/","title":{"rendered":"Zero Cost Marketing Strategy: Media Attention"},"content":{"rendered":"

Yesterday I told you about some of my EXPENSIVE failures<\/strong><\/a>.<\/p>\n

It really struck a chord with my readers. Thanks for your emails and comments on my blog!<\/p>\n

Today, I want to tell you about one of my Top 2 ZERO COST marketing successes.<\/strong> These are little techniques I’ve put to the test over the years that have cost me ZILCH but brought in the dough.<\/p>\n

Here’s #1:<\/p>\n

MEDIA ATTENTION.<\/strong><\/p>\n

Yup, good ol’ fashioned media helped me establish a name for myself and branded me as the go-to expert.<\/p>\n

I’ve been on national television, radio, and print, and each time, I saw a spike in traffic. It was awesome.<\/p>\n

But you know what’s even BIGGER than that short term spike?\u00a0<\/strong><\/p>\n

The PERPETUAL credibility boost<\/strong> of being able to say that you’ve been “featured on national TV.”<\/p>\n

You become the REAL DEAL.<\/strong><\/p>\n

People tend to trust people who’ve been interviewed on talk shows and the news. It’s a real trust factor.<\/p>\n

So when prospects see the recordings of my media appearances months and years later… it STILL brings me that instant trust, respect, and credibility.\u00a0<\/strong><\/p>\n

That’s the beauty of ZERO COST marketing,<\/strong> baby.<\/p>\n

Those short media segments live on forever on my about page<\/a>, on my sales letters, and so on. You can’t beat that – and you can’t buy it.\u00a0<\/strong><\/p>\n

If you tried to buy this kind of exposure via paid traditional advertising, it’d cost tens of thousands of dollars – or more.<\/p>\n

I got it free.<\/strong> Cool, huh?<\/em><\/p>\n

So how’d I do this?<\/strong><\/p>\n

Well, I created my OWN buzz. I branded myself as an expert, posted lots of valuable content on my site, and positioned myself as an excellent interview candidate with my own “media” section on my site.<\/p>\n

That’s it. Really.<\/em><\/p>\n

Nothing special. Just a bit of strategic work.<\/p>\n

\n

But that was enough to be found by the executive producers and called in for live interviews.<\/p>\n

Tomorrow I’ll tell you about my other ZERO COST<\/strong> marketing strategy… this’ll SHOCK you.<\/strong><\/p>\n

To your success,<\/p>\n

Ronnie Nijmeh
\nPLR.me<\/p>\n

P.S.<\/strong> I know that appearing on TV isn’t for everyone… but you can also get media attention via bloggers, email interviews, and so on… WITHOUT<\/strong> speaking live in front of a mic and camera.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Yesterday I told you about some of my EXPENSIVE failures. It really struck a chord with my readers. Thanks for your emails and comments on my blog! Today, I want to tell you about one of my Top 2 ZERO COST marketing successes. These are little techniques I’ve put to the test over the years […]<\/p>\n","protected":false},"author":1,"featured_media":16965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[381],"tags":[],"class_list":["post-11240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"_links":{"self":[{"href":"https:\/\/www.plr.me\/blog\/wp-json\/wp\/v2\/posts\/11240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.plr.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.plr.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.plr.me\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.plr.me\/blog\/wp-json\/wp\/v2\/comments?post=11240"}],"version-history":[{"count":1,"href":"https:\/\/www.plr.me\/blog\/wp-json\/wp\/v2\/posts\/11240\/revisions"}],"predecessor-version":[{"id":18720,"href":"https:\/\/www.plr.me\/blog\/wp-json\/wp\/v2\/posts\/11240\/revisions\/18720"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.plr.me\/blog\/wp-json\/wp\/v2\/media\/16965"}],"wp:attachment":[{"href":"https:\/\/www.plr.me\/blog\/wp-json\/wp\/v2\/media?parent=11240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.plr.me\/blog\/wp-json\/wp\/v2\/categories?post=11240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.plr.me\/blog\/wp-json\/wp\/v2\/tags?post=11240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}