{"id":10729,"date":"2011-09-15T05:35:26","date_gmt":"2011-09-15T10:35:26","guid":{"rendered":"http:\/\/www.plr.me\/?p=10729"},"modified":"2025-12-16T14:57:38","modified_gmt":"2025-12-16T22:57:38","slug":"big-mistake-that-keeps-smart-people-broke","status":"publish","type":"post","link":"https:\/\/www.plr.me\/blog\/big-mistake-that-keeps-smart-people-broke\/","title":{"rendered":"The BIG mistake that keeps even smart people BROKE"},"content":{"rendered":"<p><strong>I got an email from a client today that really irked me&#8230;<\/strong><\/p>\n<p>Here&#8217;s what she said:<\/p>\n<blockquote><p><em>&#8220;I&#8217;m a writer and I also have 4 affiliate websites,\u00a0all 4 months old or younger, and still not making\u00a0<\/em><em>any money. I&#8217;m growing a list but I don&#8217;t know\u00a0<\/em><em>what to do with that list! What to offer etc.<\/em><br \/>\n<em>\u00a0<\/em><br \/>\n<em>I love writing articles, but it&#8217;s not getting me\u00a0<\/em><em>to where I want to be financially&#8230;I&#8217;m not good\u00a0<\/em><em>at the marketing side of things and there is\u00a0<\/em><em>a lot of competition these days.&#8221;<\/em><br \/>\n<em>&#8212; Karen Coomier<\/em><\/p><\/blockquote>\n<p>Yech. There are a few reasons why that bothers me.<\/p>\n<p>But first, it&#8217;s not Karen&#8217;s fault and it&#8217;s not yours either.\u00a0<strong>I blame the lies, deceit, and utter garbage that the\u00a0<\/strong><strong>so-called &#8220;goo-roos&#8221; proclaim.<\/strong><\/p>\n<h2>PROBLEMO NUMERO #1:<br \/>\nMultiple Sites With ZERO Focus<\/h2>\n<p>Okay, so here&#8217;s the thinking of some big name dudes&#8230;<\/p>\n<p><em>&#8220;Make $1\/day from one site, then churn out 100 sites,\u00a0<\/em><br \/>\n<em>now you have $100\/day.&#8221;<\/em><\/p>\n<p>Urhm.\u00a0<strong><em>Really?<\/em><\/strong><\/p>\n<p>Because I&#8217;ve seen some of my clients who have hundreds\u00a0(upon hundreds) of sites, and they&#8217;re making a collective\u00a0sum of\u00a0<em>pennies<\/em>\u00a0per day.\u00a0<em>(Yippie! Smash the piggy bank and\u00a0<\/em><br \/>\n<em>buy me some bubble gum!)<\/em><br \/>\n<em>\u00a0<\/em><\/p>\n<p><strong>Here&#8217;s the TRUTH:<\/strong><\/p>\n<p>It&#8217;s not about the number of sites you have, and it&#8217;s not\u00a0even about the number of visitors you get (hey, I&#8217;ve had\u00a0profitable businesses with just a hundred visitors a day)&#8230;<\/p>\n<p><strong>What MATTERS is how you IDENTIFY with your visitors\u00a0<\/strong><strong>and how you show &#8217;em why you&#8217;re the coolest of the cool.<\/strong><\/p>\n<h2>PROBLEMO NUMERO #2:<br \/>\nI Don&#8217;t Know What To Send To My List<\/h2>\n<p>Again, I blame the &#8220;goo-roos&#8221;&#8230; because their example\u00a0of &#8220;relationship building&#8221; goes something like this:<\/p>\n<p>Email #1: Pitch<br \/>\nEmail #2: Pitch again (harder)<br \/>\nEmail #3: Pitch again (even harder)<\/p>\n<p>&#8230;then a month later, they recycle the same emails\u00a0and pitch the same\u00a0<strong>garbagio<\/strong>\u00a0again.<\/p>\n<p><strong>That&#8217;s NOT how you build a relationship and definitely\u00a0<\/strong><strong>NOT how you make a raving fan of your work.<\/strong><\/p>\n<p><strong>Want to know MY email marketing secrets?<\/strong><\/p>\n<ul>\n<li>Share stories, tell your secrets, explain your mistakes,\u00a0and\u00a0<em>get personal.<\/em><\/li>\n<li>Invite and encourage replies to your emails<\/li>\n<li>Forget about the &#8220;hard&#8221; pitch, instead\u00a0<strong>build honest,\u00a0<\/strong><strong>realistic expectations<\/strong><\/li>\n<li><strong>BE YOU.<\/strong>\u00a0Just write as though you&#8217;re taking to your\u00a0best buddy or your trusting girlfriend.<\/li>\n<\/ul>\n<p>Pretty simple right?<\/p>\n<p>Okay, that brings me to the<strong>\u00a0BIG MAMMA mistake\u00a0<\/strong><strong>that keeps even SMART PEOPLE BROKE&#8230;\u00a0<\/strong><\/p>\n<h2>PROBLEMO NUMERO #3:<br \/>\n&#8216;Outsourcing&#8217; the Marketing<\/h2>\n<p>Ack&#8230;\u00a0<strong>nails on a chalkboard to me!<\/strong><\/p>\n<p>Now I know EXACTLY where this thinking comes from.\u00a0It all stems from\u00a0<strong>self-esteem issues.<\/strong>\u00a0Inferiority,\u00a0self-doubt, and limitations.<\/p>\n<p>Except, that&#8217;s all a distracting illusion.<\/p>\n<p><em>How do I know?\u00a0<\/em><br \/>\n<strong>Because I was once where you are today.\u00a0<\/strong><\/p>\n<p>I did EVERYTHING I could to avoid &#8220;selling&#8221;&#8230;\u00a0graphics design, HTML\/CSS, float around<br \/>\naimlessly on forums.<\/p>\n<p><strong>I was AFRAID to sell.\u00a0<\/strong>I wasn&#8217;t confident enough,\u00a0smart enough, &#8220;cool&#8221; enough.<\/p>\n<p>And instead of LEARNING how to market,\u00a0<strong>I convinced myself about UTTER LIES&#8230;<\/strong><\/p>\n<p><em>&#8220;I can&#8217;t do this stuff,&#8221;<\/em>\u00a0I thought.<br \/>\n<em>&#8220;It&#8217;s just not me,&#8221;<\/em>\u00a0I felt.<br \/>\n<em>&#8220;I should just outsource the marketing,&#8221;<\/em>\u00a0I believed.<\/p>\n<p>And the funniest thing was that I had no problem\u00a0selling\u00a0<strong>other<\/strong>\u00a0people&#8217;s stuff.<\/p>\n<p>Ask me about my closet full of Apple products or\u00a0my organic foam mattress and I can get you all giddy\u00a0with excitement, wallet in hand&#8230;\u00a0<em>(my mattress rocks, btw!)<\/em><\/p>\n<p><strong>&#8230;but when I talked about my own site and products?\u00a0<\/strong><br \/>\nNaw, I got all\u00a0<em>sheepy and shy.<\/em><\/p>\n<p>Been there, done that, and overcame the\u00a0<strong>DISMAL results.<\/strong><\/p>\n<p>You see&#8230;<\/p>\n<p>We&#8217;ve been conditioned\u00a0at a young age that&#8230;<\/p>\n<ul>\n<li><strong>Marketers<\/strong>\u00a0= sleazy scumbag shysters<\/li>\n<li><strong>Marketers<\/strong>\u00a0= dumb product peddlers<\/li>\n<li><strong>Marketers<\/strong>\u00a0= salesy shysters<\/li>\n<\/ul>\n<p>Except that&#8217;s\u00a0<strong>NOT<\/strong>\u00a0true.<\/p>\n<p>That may the experience with some marketers\u00a0<em>(goo-roos, I&#8217;m lookin&#8217; at you!),<\/em>\u00a0but that is<br \/>\nNOT what works, and it&#8217;s definitely not something\u00a0you can proudly tell your kids about.<\/p>\n<h2><strong>HERE&#8217;S THE SOLUTION:<\/strong><\/h2>\n<p><strong>Marketing doesn&#8217;t have to be a HARD sell,\u00a0<\/strong><strong>but it DOES have to get personal.<\/strong><\/p>\n<p>That means selling YOURSELF and your personality.<\/p>\n<p>It&#8217;s called:\u00a0<strong>PERSONALITY MARKETING.<\/strong><\/p>\n<ul>\n<li>That means writing\u00a0<strong>honest<\/strong>\u00a0<strong>reviews<\/strong>, even telling\u00a0people NOT to buy a product if it&#8217;s not right for them.<\/li>\n<li>That means recording\u00a0<strong>face-to-face videos<\/strong>\u00a0to\u00a0identify with your core audience.<\/li>\n<li>That means\u00a0<strong>sharing personal stories<\/strong>\u00a0and experiences\u00a0via your blog posts and emails.<\/li>\n<\/ul>\n<p>And when you do that, you can put a link to your products\u00a0(or your recommended affiliate products) below the good stuff\u00a0and\u00a0<strong>&#8220;sell without selling.&#8221;<\/strong><\/p>\n<p>It works.<\/p>\n<p>When you identify with someone&#8217;s core, they&#8217;ll begin to\u00a0<em>know, like, and trust you&#8230;\u00a0<\/em><\/p>\n<p><strong>&#8230;and that leads to lasting relationships, raving fans,\u00a0<\/strong><strong>and sales.<\/strong><\/p>\n<p>So now it&#8217;s time for you to go do some\u00a0<strong>MARKETING<\/strong>! \ud83d\ude42<\/p>\n<p>To your success,<\/p>\n<p>Ronnie Nijmeh<br \/>\nPLR.me<\/p>\n<p><strong>P.S.<\/strong>\u00a0I&#8217;ve released some cool freebie &#8220;niche attack&#8221; reports\u00a0that dig deep into some <a href=\"http:\/\/www.plr.me\/niche-attack-reports\">massively profitable niches<\/a>.<\/p>\n<p>I even give you some of the <strong>buzzwords that you can use in\u00a0your marketing.<\/strong><\/p>\n<p><strong>It&#8217;s cool stuff, and it&#8217;s pro bono:<\/strong><br \/>\n<a title=\"\" href=\"http:\/\/www.plr.me\/niche-attack-reports\">http:\/\/www.plr.me\/niche-attack-reports<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I got an email from a client today that really irked me&#8230; Here&#8217;s what she said: &#8220;I&#8217;m a writer and I also have 4 affiliate websites,\u00a0all 4 months old or younger, and still not making\u00a0any money. I&#8217;m growing a list but I don&#8217;t know\u00a0what to do with that list! What to offer etc. \u00a0 I [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[381],"tags":[],"class_list":["post-10729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"_links":{"self":[{"href":"https:\/\/www.plr.me\/blog\/wp-json\/wp\/v2\/posts\/10729","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.plr.me\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.plr.me\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.plr.me\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.plr.me\/blog\/wp-json\/wp\/v2\/comments?post=10729"}],"version-history":[{"count":1,"href":"https:\/\/www.plr.me\/blog\/wp-json\/wp\/v2\/posts\/10729\/revisions"}],"predecessor-version":[{"id":18727,"href":"https:\/\/www.plr.me\/blog\/wp-json\/wp\/v2\/posts\/10729\/revisions\/18727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.plr.me\/blog\/wp-json\/wp\/v2\/media\/16980"}],"wp:attachment":[{"href":"https:\/\/www.plr.me\/blog\/wp-json\/wp\/v2\/media?parent=10729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.plr.me\/blog\/wp-json\/wp\/v2\/categories?post=10729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.plr.me\/blog\/wp-json\/wp\/v2\/tags?post=10729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}