How to Choose PLR Content

Have you been wanting to use PLR content, but aren't sure if it's worth it?

Believe me, I've been burned by bad PLR before. One was only $1 to try... but it was so badly written, I had to toss it out.

Another was a set of video tutorials. Turned out the speaker had an accent and was barely understandable.

Did I get my money back? Nope, there was no money-back guarantee and I hadn't noticed. Oops.

Not all PLR content is created equal. So I created a simple checklist to help you find the best quality PLR content for your money.

Bad PLR is a waste of time and money, but if you find the good ones, they'll make internet marketing a breeze.

Download the PDF version of How to Choose PLR Content

Choosing PLR Checklist:
12 Things You MUST Look For

1. Look for a PLR provider that offers many different types of content. If you are only getting articles, things may get boring fast. Look for blog-ready posts, graphics, eBooks, worksheets, and professionally designed PDFs.
2. Use PLR content written and designed by experts in their field. Make sure you’re getting content written by native English-speaking professionals so you can continue to be the authority in your niche.
3. Opt for regular content delivery so you can keep your site fresh. Search engines love frequently updated sites, so make sure you receive new content for your site regularly.
4. Get PLR content that can be changed and edited to meet your needs. Make sure you’re allowed to change the content to fit your needs. Some providers forbid you from using the content if you stop paying, so be careful. Never make assumptions and read the license agreement!
5. PLR content should be affordable without sacrificing quality. The most expensive content is not always the best. At the same time, you shouldn’t settle for low quality just because you’re a limited budget. There is such a thing as high quality, affordable PLR!
6. Choose PLR that has proven customer feedback. Look for verifiable testimonials with audio, photos, website links, or videos. You can’t fake these kinds of customer reviews.
7. Look for content that can be used and re-used in multiple ways. The more flexible and diverse the content, the better. The more you can repurpose the materials, the more you’ll earn from it both online and offline.
8. High-quality PLR content that’s full of valuable information, not fluff. Relevant content is more important that simply having words on the page. The content needs to be well-written, concise, and genuinely useful.
9. Ensure you have access to the tools, training, and resources you need to 
maximize the use of the materials. Lots of content is great, but having access to important plugins, tools, video tutorials, and coaching, is just as important.
10. Get free samples before you buy. Get a taste for the PLR content before investing. The PLR provider should allow you to see real examples of what you get before you decide to buy it.
11. Consider how many people have access to the same content. If there is no cap to the number of people who have access to the content, then beware.
12. Look for a PLR provider who offers support. Getting support and guidance can make the difference in how profitable PLR content can be for you. Look for services that offer coaching calls, quick email replies, and a toll-free number to call for help.

If you're looking at getting into the hot personal development market, check out my Personal Development PLR content.

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101 Ways to Use PLR Content

Are you getting the FULL value out of your PLR content?

The reality is that you can use PLR in nearly any way, shape, or form. But are you?

I created an incredibly powerful report called: 101 Ways to Use PLR Content.

In this free report, I reveal 101 ways to generate traffic, build a list of loyal subscribers and buyers, create products, implement some Web 2.0 techniques into your business, as well as some other creative approaches.

The goal is to use, re-use, and recycle PLR content.

If you can do that, you'll save time and energy, and youʼll reach a far wider audience, with a greater variety of products and services.

Read through the 101 list below, or download a professionally designed print-version below.

Download 101 Ways to Use PLR Content (PDF)

Traffic Generation Strategies

1. Post it to your website or personal blog.
2. Create an automated blog that auto-posts a mix of PLR content and scraped content. Check out: AutoBlogged and PLR to WordPress.
3. Rewrite the content or hire a rewriter to repurpose and reuse the content.
4. Create a FAQ or Q&A "how-to" page based on the material.
5. Split ebooks into several smaller articles and blog posts.
6. Translate into other languages to capture international visitors.
7. Critique the content or write your own commentary by playing the devil's advocate.
8. Spin an article into a "10 Best" list.
9. Tweak the content so it's relevant to current events or celebrity stories.
10. Use the material as a promotional tool for your affiliates. If it's a PDF, then use ViralPDF to allow affiliates to custom brand their affiliate link in the PDF. Learn more about creating freebies for affiliates with Sales Army Secrets.
11. Respond to "Yahoo! Answers" questions using the materials.
12. Answer questions on discussion forums using the content as a basis.
13. Take your knowledge to a local talk radio show.
14. Start new "feeder" websites and blogs dedicated to specific niches and affiliate products that link back to your "money" pages.
15. Use the material to create Adsense sites.
16. Use the content to promote an eBay store.
17. Rewrite to create Squidoo Lenses.
18. Create a HubPage.
19. Rewrite and post on a Blogger.com or WordPress.com blog.
20. Compile the information as a report with your affiliate links embedded in the PDF. Submit to Scribd.
21. Transform generic niche articles into a different niche by swapping the essential keywords and tweaking the materials.
22. Create a discussion forum where you post new content to be discussed every day.
23. Snip the content and post the short blurbs on Twitter.
24. Rewrite the material as a press release.
25. Write a manifesto to spread your ideas and name all over the 'net.
26. Create a "what to look for..." buyer's guide to help people make buying decisions.
27. Rewrite the content from the perspective of your child, dog, parrot, or mother - if it's funny enough, it may go viral!
    Get Personal Development PLR
    for just $19 for 30-days.

    Loyalty Building

28. Send snippets of content as an email tip to encourage customers to return to your website.
29. Give away a "free report" to boost the size of your mailing list.  Learn more about starting a Small Reports Business with Small Reports Fortune.
30. Use the content to address any objections you've faced when selling your products or services.
31. Use the content as a free giveaway for your long-time customers.
32. Use the material as an unannounced bonus for buying your products.
33. Host a "town hall" meeting or teleseminar and use the materials to facilitate the discussion.
34. Add recent stats, figures, charts, or graphs to the content to boost authority.
35. Create a Wiki to encourage your visitors to collaborate and contribute to your vision. Use a free service like WetPaint.
36. Develop a social networking site discussing topics relevant to your niche. Use software like BuddyPress or Ning.
37. Build a Facebook page, separate from your profile, that uses the materials. You will be able to interact with your customers on a whole new level.
38. Use the content in your in-person workshops and seminars.
39. Use the content as a topic of conversation for coaching calls.
40. Send out a printed newsletter to your clients using the materials.
41. Print out the professionally designed materials and include it when you ship physical products as a bonus.
42. Create viral quizzes with the content to test your audience's knowledge.
43. Create a role-playing activity at a workshop.
44. Custom brand the PLR desktop wallpapers and give them away to your clients so your logo will be on their computer at all times.
45. Use the material as a gift for long-time clients.
46. Make attractive promotional bookmarks to surprise buyers with purchase of your physical products and books.
47. Create a business card tip sheet with your contact information on one side and tips on the other.
48. Tweak an article and submit it on another blog as a guest post.
49. Re-write the article and submit it to newspapers or magazines.
    Self-Improvement PLR Content
    for just $19 for 30-days.

    Product Creation

50. Add the content to a membership site.
51. "Niche-ify" the content, making it hyper-targeted to a sub-niche - like stay at home moms, students, or grade school teachers.
52. Create a print-on-demand book using a service like Lulu.
53. Develop a companion worksheet, checklist, spreadsheet, or cheat sheet.
54. Create a web-based e-course. Learn more about creating e-courses with the List Profit System.
55. Package the content as a complete home study course.
56. Incorporate the content as part of other products.
57. Create and sell a training guide to corporations or small businesses.
58. Create a coffee table book with inspiring images using PLR images or wallpapers.
59. Run a paid teleseminar training series.
60. Get your teleseminar transcribed, then sell it as an ebook or course.
61. Create a "how-to" video course from the materials and PLR graphics. Post samples of the video on YouTube to promote the course.
62. Program a 365-day email autoresponder as an automated self-guided email coaching program. Check out: Aweber or 1ShoppingCart.
63. Use PLR wallpapers to create on-demand physical products like mugs, magnets, stickers, and other items with CafePress, ArtsNow or Lulu.
64. Create prints or posters with online printing services that you can sell on-demand without inventory.
65. Create mini guide booklets to inform, inspire, or educate others.
66. Use PLR affirmations, quotes, and snippets from articles to create coasters, business cards, or post-it notes with your contact details.
67. Record the text as an MP3 audio book and sell the recording.
68. Rent a booth at a trade show and sell the physical products you created using the content.
69. Create videos and audio content on CD or DVD.
70. Record subliminal audio with the PLR affirmations, reflections, or motivating quotes. Even record a personalized message at the beginning of the track for a premium price.
71. Offer digital versions of your product as an upsell on a branded USB key. Learn more about creating upsells with The Upsell Report.
72. Produce illustrations, comics, or graphic novels based on the content.
73. Develop tiered packages or memberships that offer different content for the different tiers.
74. Develop a "Dummies" type guide.
75. Create a full fledged website and flip it for profit.
76. Record an audio book and sell it on the iTunes and Amazon stores.
77. Create attractive t-shirts and badges and sell them.
78. Develop flash cards for students or parents.
79. Create greeting cards with the PLR graphics, quotes or affirmations.
80. Use the materials to create landing pages for affiliate products.
    Personal Development PLR
    for just $19 for 30-days.

    Web 2.0

81. Create a weekly podcast that is distributed on the iTunes store.
82. Produce short screencasts or PowerPoint videos and publish the video across the web using TubeMogul or TrafficGeyser.
83. Use the material for a BlogTalkRadio internet radio show.
84. Create step by step video tutorials using Jing or Camtasia.
85. Pre-load an iPod with audio, video, and eBook content, then sell it.
86. Develop an iPhone app.
87. Develop a Facebook application.
88. Create a slideshow and share it on Slideshare.
    Self-Improvement PLR Content
    for just $19 for 30-days.

    Other Creative Approaches

89. Inspire yourself by using the PLR.me wallpapers as your computer background on YOUR computer.
90. Use the PLR wallpapers to add some flair to reports.
91. Create a calendar with wallpaper graphics and motivational quotes.
92. Translate the text and publish it as a book in your native language.
93. Combine the content with interviews with industry experts to give your clients something they can really sink their teeth into.
94. Collaborate with other business-minded individuals and create unique packages and programs for sale.
95. Reorganize the materials to create a more persuasive sales letter.
96. Use the materials as inspiration for poetry, stories, or fables.
97. Create pamphlets or brochures advertising your business philosophy.
98. Use the content for postcards or mailers.
99. Prepare a media kit promoting your business.
100. Use the material as talking points. When the media or your clients call you, you'll be ready.
101. Use the content as a market research and brainstorming tool.

As you already know... all of these strategies are useless on paper.

What you REALLY need is to spend more time on implementation than anything else.

So... now itʼs time to TAKE ACTION!

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To your success,

Ronnie Nijmeh
PLR.me

P.S. Become an affiliate and brand this report.

The "Duplicate Content Penalty" Myth

One of the most common questions I get about PLR goes something like this:

"If hundreds of thousands of people do this won’t there be duplicate stuff online daily? I thought Google didn’t like duplicate content?"

Or something like this:

"I have heard that Google will close your account if they see you using the same articles – I have been told you need to make them at least 20% different otherwise you run the risk of getting in trouble."

These are great questions and the best way to answer it is by explaining a little bit about how content on the internet works.

Firstly, Google cannot close your account or website. If they have reason to believe that you're a spammer or that you're trying to game their system, they can remove you from their search listings, but they can't shut down your website.

Secondly, my PLR.me membership is limited to 500 members, max. When we reach that number, we'll close our doors. It's really that cut and dry. So there's no fear of hundreds of thousands of people getting access to our private vault.

Now here's the thing...

When CNN, USAToday, The New York Times, and all the news sites run an AP story on their website, it's effectively the identical story, right? Oftentimes, even with the same title, too!

But obviously CNN.com and all those websites are still ranked well in Google.

The idea of some sort of duplicate content penalty is really a myth when it comes to the same content across many different sites. This is called "off-site" duplicate content - meaning the content occurs across different websites. Off-site duplicate content won't get you banned unless you're maliciously trying to game Google. Meaning, you're scraping other people's content and over-optimizing your site to manipulate your rankings.

The kind of content that Google does penalize you for is ON-site.

What is "on-site" duplicate content?

It means that your site has the same content, links, or title tags across the entire site with the intention of manipulating search rankings. For example, if you had a 500 word "Disclaimer" on every page of your site, Google would see this and it may raise a stir because the same 500 words appear on each page. Seems like keyword stuffing, right?

Or if you linked to the same 20 external websites in the footer of all pages on your site, then Google will think you're trying to game their system by passing "link juice" those 20 other websites. Seems like paid links, right?

But if you have the same article on your site that others have, it cannot ban you from Google!

Think of it this way... if someone effectively stole every page on your site and published it on a thousand of their own sites, how could you control that? You couldn't right?

Google doesn't tend to punish you for things out of your control (i.e. other people stealing your stuff and publishing it), because it's not your fault.

Best PLR Practices

Now of course, we always recommend changing the title of the article and at least the first couple of paragraphs. Or you can add your own commentary relating it back to your clients and specific niche. It'll give you a greater benefit and shouldn't take longer than 5-10 minutes. (It sure is faster than writing from scratch, isn't it?)

But is it required to rewrite the content? Not at all!

If you don't rewrite the content, will Google shutdown your site and alert the internet police? Of course not!

Will you get "better" results? Potentially, because it's more relevant to your visitors and you're adding value to the Google search results. Besides, it's easy to tweak the title and a couple sentences, right?

Also, remember that not all members use the content in the same way and at the same time. Some create videos out of it. Others use the materials in members areas or within email auto-responders (which Google won't ever "see" since it's behind closed doors). And, of course, a mix of unique content and PLR is always a good strategy.

So my best advice would be to use, re-use, then recycle the content in many ways so you really get the greatest value.

I've personally taken sites from 0 to 4000 unique visitors in about 4 months just by using a mix of unique and PLR content, so it's a proven system.

I hope this dispells the "duplicate content penalty" myth that has made its circles around the web!

To your success,

Ronnie Nijmeh
PLR.me