De-Mystifying Product Creation: The Customer Support Excuse

Product creation is EASY.

Convert anything you say, write, or do into a digestible format and you have a product. Done.

Well, there's more to it than that... but I'll leave that for another blog post. :)

Right now, I want to help you get over one of the biggest, yet most ridiculous excuses when it comes to product creation.

Customer Support.

"I don't want to deal with customer support! Booo. Hiss. Humph."

Yes... the thought of dealing with customers is paralyzing enough to cause smart online business owners to freeze their product aspirations. Sound familiar?

That is what I like to call a little bout of "excusitis." The scientific definition of excusitis is: the use of silly, nonsensical, or inane excuses to prevent real action from occurring. And I see it far too frequently from far too many of my clients.

I have the remedy, and it's simple, watch my fun video below:

Here's the easy reference video summary:

1. Stop hiding in your little box. Be accessible and available and you'll be more likely to steal online business from your inaccessible and unavailable competitors.
2. It's your DUTY to give your prospects and customers a great experience. If you can't do it, someone else will.
3. If you get emails from customers, be thankful that you have prospects and customers interested in your stuff. You're not entitled to anything.
4. Provide a good quality product or service and you probably won't get many support questions (unless you're in a highly technical or software niche).
5. Cut & paste or compile all responses to customers into FAQ pages, email auto-responders, or a Q&A video. Easy peasy.
6. Once you get sufficient volume, you can always outsource customer support and it's a whole lot easier when you have your templates, FAQs, and tutorial videos.
7. No more lazy excuses!

Of course, you can use my PLR content to create products quickly since the heavy lifting is done for you. Plus I have my free 101 Ways to Use PLR guide to get the ideas flowing!

Now that you know what you know, you can't hide behind this excuse anymore. It's empowering now, ain't it? :)

Digging Holes and Decorating With PLR Content

As you may know by now, I'm getting married next year and it's been a whirlwind of planning and organizing for the big day.

Over the last couple months, we've also been house shopping and trying to decide where to lay down our roots.

Unlike most areas around the globe, here in Toronto the real estate market is HOT and prices are staggering.

Well we've found a place... and after a tense 7 hour face-to-face negotiation, my fiance Melissa and I bought our first home this week.

Woohoo! :)

As exciting as this is, we're nervous because our dream home is currently an "artist's rendering..."

I.e. it's not built yet. Just dirt and rocks.

We're starting from scratch and literally digging a hole in the ground.

Lemme tell you... it's stressful!

There's too many decisions to be made, too many unknowns, and a ton of work ahead.

This got me thinking: Building a house is a lot like building a business.

It all starts with an idea of what you want...

... then you get the plans, cash, and deals in place.

... then you lay the foundation and build one brick at a time.

... you put blood, sweat and tears to make your dream a reality.

... then months (or even years) later, your masterpiece is ready (...and you hope that it brings in more value than trouble.)

Now imagine building a house from scratch - by yourself. Zero guidance. Zero help.

Imagine pouring the concrete, nailing the wood, laying the bricks, and installing the pipes, all by yourself.

Sounds crazy, doesn't it?

It is.

It's overwhelming and a LOT of work for one person. And there's no guarantee that it'll turn out the way you'd hoped. After all, you can't possibly be an expert in all the trades.

So why do we do this when we're building a business? Why do we try to be the jack of all trades, but the master of none?

Well, there are many reasons, some valid and some stupid. (Don't worry, I've been there and done that!)

But ask yourself... what's easier:

1. Putting shovel to dirt and starting from scratch with no assurances of success and no starting point.

or:

2. Decorating, furnishing, and tweaking your dream home, already built and ready to move in.

It's a DUH answer.

Having a starting point is not only easier, but smarter.

That's what PLR content does for your business.

• The foundation is set.
• The shell is done for you.
• The products are ready to brand as your own.

You just need to add your name, logo, and tweak as you see fit.

That's far easier.

So let the experts create the ready-to-sell products for you so you can do what you're called to do and bring in the cash for your family.

Here's my challenge for today:

Focus on what you do best,
not what you *think* you should be doing.

To your success,

Ronnie Nijmeh
PLR.me

P.S. On September 15th, I'm releasing a done-for-you PLR content pack with 5 ready-to-sell products. It's called the Abundance Stimulus Pack and you'll get everything you need:

• eBooks
• Worksheets
• Checklists
• Audio books
• Sales letters
• 'Cut and paste' email auto-responders
• Graphics
• Custom WordPress websites, ready-to-upload.

You haven't seen anything like it. Keep your eyes peeled, it'll be available for an extremely limited time.

Marketer’s Mojo Talk Radio with Ronnie Nijmeh

Do you ever wonder how people who love their businesses got where they are today?

That's the question Angela Wills answers weekly with her internet talk radio show called: Marketer's Mojo Talk Radio

This week I was honored to be Angela's featured guest. Angela interviewed me about what I do at PLR.me and we got into all kinds of cool things.

Here's what we talked about:

• What is PLR
• Ways to use PLR to build your business
• What drives me in business
• Why I love what I do

I revealed how I create businesses on auto-pilot, plus some of my secret marketing strategies.

I know you'll really enjoy it!

Listen-in here:

If you want to listen in as Angela interviews other business owners, check out: Marketer's Mojo Talk Radio