De-Mystifying Product Creation: The Customer Support Excuse
Product creation is EASY.
Convert anything you say, write, or do into a digestible format and you have a product. Done.
Well, there's more to it than that... but I'll leave that for another blog post. :)
Right now, I want to help you get over one of the biggest, yet most ridiculous excuses when it comes to product creation.
Customer Support.
"I don't want to deal with customer support! Booo. Hiss. Humph."
Yes... the thought of dealing with customers is paralyzing enough to cause smart online business owners to freeze their product aspirations. Sound familiar?
That is what I like to call a little bout of "excusitis." The scientific definition of excusitis is: the use of silly, nonsensical, or inane excuses to prevent real action from occurring. And I see it far too frequently from far too many of my clients.
I have the remedy, and it's simple, watch my fun video below:
Here's the easy reference video summary:
- Stop hiding in your little box. Be accessible and available and you'll be more likely to steal online business from your inaccessible and unavailable competitors.
- It's your DUTY to give your prospects and customers a great experience. If you can't do it, someone else will.
- If you get emails from customers, be thankful that you have prospects and customers interested in your stuff. You're not entitled to anything.
- Provide a good quality product or service and you probably won't get many support questions (unless you're in a highly technical or software niche).
- Cut & paste or compile all responses to customers into FAQ pages, email auto-responders, or a Q&A video. Easy peasy.
- Once you get sufficient volume, you can always outsource customer support and it's a whole lot easier when you have your templates, FAQs, and tutorial videos.
- No more lazy excuses!
Of course, you can use my PLR content to create products quickly since the heavy lifting is done for you. Plus I have my free 101 Ways to Use PLR guide to get the ideas flowing!
Now that you know what you know, you can't hide behind this excuse anymore. It's empowering now, ain't it? :)
8 Responses to De-Mystifying Product Creation: The Customer Support Excuse
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Hi Ronnie,
Wonderful video!
I've mostly cured excusitis but still need to crawl all the way out of the box.
I love your real-time stick people sketching. What high-tech thingy are you using to do it?
Regards,
Mark
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Brilliant post Ronnie. Although I've been in business for 20 years and deal with clients daily I find myself suffering from this very problem. You are oh so right - be grateful for the customers - often the very best ones turn out to be those where something has gone wrong and you've put it right.
They're not used to getting that anywhere else - just look at utility companiers and Banks! -
Hey Mark!
Thanks for the comment! We all have excusitis in one form or another, that's why some reminders help keep us on track.
About the sketching... oh how I wish I was an artist! But I'm glad you like my stick people. :)
How'd I do it? It's a good ol' fashioned graphics tablet using Photoshop, recorded with Jing. Although you can probably use Camtasia or any number of "drawing on the screen" apps on the PC or Mac.
All the best,
Ronnie
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Hey Mark:
You're right. Customers ARE our business.
And what you said here: "Often the very best ones turn out to be those where something has gone wrong and you’ve put it right."
... is VERY true! I can count about a dozen customers of mine who had some initial trouble, but turned into raving fans and regular high-ticket customers.
It's easy to dismiss or deny customer problems, but far more fulfilling to turn it into praise!
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My issue is not creating content or products but running aground on the technical issues -- shopping cart setup, autoresponders, domain names, paypal, etc.
Oh, for a service or program that handles all that so I can blissfully write and package material.
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Peg, you're not alone!
We actually created a solution that removes all the busy work and technical stuff off your plate called a Private Label Website.
I've got a spot available if you're interested. And if you'd like a custom package created for you so you can focus on your current site and the stuff that brings in the money, email me and we'll see what we can work out.
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So what you are saying is if I hear from my customers it could mean that I am making money. Hmmm... an interesting concept. I think I will deal with my customers. Thanks.
Hey Ronnie,
“excusitis.” Love it! I hear excuses all the time from clients too. I like the way you've presented this. It should take away customer support fears and allow others to see it in a new light.
Looking forward to more video's like this!
Anna Marie