You know the difference between geeks and marketers?
- Geeks get stuff done and get paid once.
- Marketers strategically create VALUE and get paid over and over.
- Geeks tinker with php, css, jpgs, and tech stuff.
- Marketers tinker with traffic, conversion rates, offers, and MONEY-MAKING stuff.
- Geeks know how to make things shiny and spiffy.
- Marketers know how to make HOT customers out of cold leads.
So here’s my question for you…
What role have you been playing in your business…
…and who do you REALLY want to be?
For the “geeky” marketers out there, know this:
You must ALWAYS be a marketer first.
As a marketer, you know what makes you money, and if you’re not sure, you’re smart enough to test and tweak until you find out.
Geek skills might come in handy from time to time, but great MARKETING skills will ALWAYS be useful.
Remember:
- Marketer first.
- Geek second.
To your success,
Ronnie Nijmeh
PLR.me
P.S. I know so many of you spend way too much time, money, and effort on the stuff that doesn’t bring home the bacon.
That’s why I’m going to be launching a special offer to get the”geek stuff” off your plate so you can focus on the MARKETING.
Stay tuned for that…
… a little, controversial, a little outspoken… but I like it a lot and very true.
Have to say that the marketing stuff is generally more satisfying and interesting too…. but there is always an urge there to buy that one last … ebook for more information! Crazy.
How true it is, Allan! There’s always “shiny” stuff that distracts us, but the tried and true stuff is what always works!
You certainly drove in the nail on that one Ronnie! GUILTY!!! :)
This advice will be taken to heart for sure.
~Karen