Have you been wanting to use PLR, but aren’t sure if it’s worth it?

Believe me, I’ve been burned by bad PLR before. One was only $1 to try… but it was so badly written, I had to toss it out.

Another was a set of video tutorials. Turned out the speaker had an accent and was barely understandable.

Did I get my money back? Nope, there was no money-back guarantee and I hadn’t noticed. Oops.

Not all PLR content is created equal. So I created a simple checklist to help you find the best quality PLR for your money.

Bad PLR is a waste of time and money, but if you find the good ones, they’ll make internet marketing a breeze.

Download the PDF version of How to Choose PLR

Choosing PLR Checklist:
12 Things You MUST Look For

1. Look for a PLR provider that offers many different types of content. If you are only getting articles, things may get boring fast. Look for blog-ready posts, graphics, eBooks, worksheets, and professionally designed PDFs.
2. Use PLR content written and designed by experts in their field. Make sure you’re getting content written by native English-speaking professionals so you can continue to be the authority in your niche.
3. Opt for regular content delivery so you can keep your site fresh. Search engines love frequently updated sites, so make sure you receive new content for your site regularly.
4. Get PLR content that can be changed and edited to meet your needs. Make sure you’re allowed to change the content to fit your needs. Some providers forbid you from using the content if you stop paying, so be careful. Never make assumptions and read the license agreement!
5. PLR content should be affordable without sacrificing quality. The most expensive content is not always the best. At the same time, you shouldn’t settle for low quality just because you’re a limited budget. There is such a thing as high quality, affordable PLR!
6. Choose PLR that has proven customer feedback. Look for verifiable testimonials with audio, photos, website links, or videos. You can’t fake these kinds of customer reviews.
7. Look for content that can be used and re-used in multiple ways. The more flexible and diverse the content, the better. The more you can repurpose the materials, the more you’ll earn from it both online and offline.
8. High-quality PLR content that’s full of valuable information, not fluff. Relevant content is more important that simply having words on the page. The content needs to be well-written, concise, and genuinely useful.
9. Ensure you have access to the tools, training, and resources you need to 
maximize the use of the materials. Lots of content is great, but having access to important plugins, tools, video training, and coaching, is just as important.
10. Get free samples before you buy. Get a taste for the PLR content before investing. The PLR provider should allow you to see real examples of what you get before you decide to buy it.
11. Consider how many people have access to the same content. If there is no cap to the number of people who have access to the content, then beware.
12. Look for a PLR provider who offers support. Getting support and guidance can make the difference in how profitable PLR content can be for you. Look for services that offer coaching calls, quick email replies, and a toll-free number to call for help.

If you’re looking at getting into the hot personal development market, check out my Personal Development PLR content.

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One of the most common questions I get about PLR goes something like this:

“If hundreds of thousands of people do this won’t there be duplicate stuff online daily? I thought Google didn’t like duplicate content?”

Or something like this:

“I have heard that Google will close your account if they see you using the same articles – I have been told you need to make them at least 20% different otherwise you run the risk of getting in trouble.”

These are great questions and the best way to answer it is by explaining a little bit about how content on the internet works.

Firstly, Google cannot close your account or website. If they have reason to believe that you’re a spammer or that you’re trying to game their system, they can remove you from their search listings, but they can’t shut down your website.

Secondly, my PLR.me membership is limited to 500 members, max. When we reach that number, we’ll close our doors. It’s really that cut and dry. So there’s no fear of hundreds of thousands of people getting access to our private vault.

Now here’s the thing…

When CNN, USAToday, The New York Times, and all the news sites run an AP story on their website, it’s effectively the identical story, right? Oftentimes, even with the same title, too!

But obviously CNN.com and all those websites are still ranked well in Google.

The idea of some sort of duplicate content penalty is really a myth when it comes to the same content across many different sites. This is called “off-site” duplicate content - meaning the duplicate content is occurring across different websites. Off-site duplicate content won’t get you banned unless you’re maliciously trying to game Google. Meaning, you’re scraping other people’s content and over-optimizing your site to manipulate your rankings.

The kind of duplicate content that Google does penalize you for is ON-site.

What is “on-site” duplicate content?

It means that your site has the same content, links, or title tags across the entire site with the intention of manipulating search rankings. For example, if you had a 500 word “Disclaimer” on every page of your site, Google would see this and it may raise a stir because the same 500 words appear on each page. Seems like keyword stuffing, right?

Or if you linked to the same 20 external websites in the footer of all pages on your site, then Google will think you’re trying to game their system by passing “link juice” those 20 other websites. Seems like paid links, right?

But if you have the same article on your site that others have, it cannot ban you from Google!

Think of it this way… if someone effectively stole every page on your site and published it on a thousand of their own sites, how could you control that? You couldn’t right?

Google doesn’t tend to punish you for things out of your control (i.e. other people stealing your stuff and publishing it), because it’s not your fault.

Best PLR Practices

Now of course, we always recommend changing the title of the article and at least the first couple of paragraphs. Or you can add your own commentary relating it back to your clients and specific niche. It’ll give you a greater benefit and shouldn’t take longer than 5-10 minutes. (It sure is faster than writing from scratch, isn’t it?)

But is it required to rewrite the content? Not at all!

If you don’t rewrite the content, will Google shutdown your site and alert the internet police? Of course not!

Will you get “better” results? Potentially, because it’s more relevant to your visitors and you’re adding value to the Google search results. Besides, it’s easy to tweak the title and a couple sentences, right?

Also, remember that not all members use the content in the same way and at the same time. Some create videos out of it. Others use the materials in members areas or within email auto-responders (which Google won’t ever “see” since it’s behind closed doors). And, of course, a mix of unique content and PLR is always a good strategy.

So my best advice would be to use, re-use, then recycle the content in many ways so you really get the greatest value.

I’ve personally taken sites from 0 to 4000 unique visitors in about 4 months just by using a mix of unique and PLR content, so it’s a proven system.

I hope this dispells the “duplicate content penalty” myth that has made its circles around the web!

To your success,

Ronnie Nijmeh
PLR.me

Many of you may not know this, but in media circles, I’m actually known as “Ronnie Nijmeh the Stress Expert.”

I’ve actually written books on stress, conflict, and healthy living, and I run a self-improvement content site that grabs over 25k unique visitors organically each month (as of writing).

I’m constantly contacted by the media to be interviewed about stress relief and I’ve been featured on national TV, radio, newsprint, and magazines. I’ve even been offered a ’stress expert’ spokesperson job for a vacation company. (For real… I couldn’t believe it either!)

I get all this attention even though I barely focus any time or energy on that site. Why?

Because I’ve built my own little online business empire. I’m known as the stress expert not because I’m some magical stress guru, but because I took the time to develop an authority site. An authority site that grabs thousands of visitors each month from Google while barely lifting a finger.

Was it expensive? My mistakes sure cost me thousands… but once I built my system, it began to roll like clockwork and it was very affordable. I had to learn the hard way, I guess.

Has it been hard? Not particularly. It did take effort though. You can’t become an authority overnight, but it doesn’t have to take years, either. All my media exposure came about in less than 9 months, and once I got my first shot, the others came a-knockin’ within a couple weeks. When it rains, it sure does pour!

The key though is to position yourself as the expert. Not an expert, but the expert.

And the way you do that is by building an authority site overflowing with valuable content that parachutes you to the top of the search engines.

Check out the video below for more details…

How to Build an Online Business Empire – The Video:

How do you start an online business empire?
Find out the ONE thing you need to do, every day,
to build the business of your dreams. Watch this short video…

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